RAK announces resounding 'Shortcation' Staycation success this summer with 15,000 room nights booked in the emirate's hotels

Ras Al Khaimah, UAE: Ras Al Khaimah Tourism Development Authority (RAKTDA) is pleased to announce the success of its ‘Shortcation’ staycation campaign which ran from 7 June – 31 August. 

Together with its hospitality partners, RAKTDA created a special summer package inviting UAE residents to take a well-earned break and enjoy the Emirate’s exceptional beaches, outstanding hospitality, thrilling adventure attractions and authentic cultural experiences for the ultimate ‘Shortcation’.

Guests staying for three or more nights at any of Ras Al Khaimah’s participating 4 & 5 star hotels enjoyed a series of value-adds for a unique and memorable stay, including the Suwaidi Pearls farm, the iconic ‘Jais Adventure Peak’ with the Jebel Jais Flight, the world’s longest zipline; the Jais Sky Tour featuring seven ziplines and a 15m sky bridge; and the Jais Sky Maze, a suspended obstacle course of rope swings, wobbly bridges and swinging loops. 

15,000 room nights were generated during the first 12 weeks of the ‘Shortcation’ campaign.

Grand Summer Raffle - all ‘Shortcation’ guests automatically entered a weekly raffle hosted by RAKTDA, to win a number of high value prizes, including the grand prize of a brand-new Mercedes-Benz C-Class 2020 automobile, courtesy of Gargash Enterprises.

Despite the regional effects of the pandemic, Ras Al Khaimah leads in RevPAR in the UAE and is second in the GCC, after Riyadh.

Ras Al Khaimah became the first city in the world to be certified as safe by Bureau Veritas and the first Emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp. RAKTDA partners with the National Crisis & Emergency Management Authority and Ras Al Khaimah Preventive Medicine Department provide free COVID-19 PCR testing for all hospitality staff in the Emirate.

All 45 hotels in Ras Al Khaimah have received the Bureau Veritas certification.

Since April 2020, the Authority has conducted a series of destination focused webinars which showcased the Emirate’s diverse offering and resulted in training more than 4,000 travel partners.

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About Ras Al Khaimah

Ras Al Khaimah (RAK) is the northernmost of the seven Emirates that make up the United Arab Emirates. It is known for its rich history, dating back 7,000 years, and diverse landscape, from 64km of pristine beaches, to terracotta deserts and an imposing mountain backdrop. The Emirate is home to the highest peak in the UAE, Jebel Jais, standing at 1,934 meters and featuring the world’s longest zip line, at almost 3km.

Ras Al Khaimah is also centrally located at the modern crossroad between Europe, Asia and Africa, with one third of the world’s population within four hour’s flying time, making it an ideal location for businesses to expand into the UAE, the Middle East and Africa and beyond. Indeed, the World Bank’s Doing Business report ranks Ras Al Khaimah 30^th out of 190 economies for ease of doing business.

At the Emirate's economic heart lies multiple major companies and diverse sectoral interests, including manufacturing and tourism. Major companies include: RAK Ceramics, RAKBANK, Julphar Pharmaceuticals, RAK Ports, RAK Rock, Stevin Rock, RAK Economic Zone, RAK Gas. Supporting these industries is a modern infrastructure, state-of-the-art industrial areas and business parks and world-class hotels, facilities and attractions for tourists.

Ras Al Khaimah is also a cultural melting pot with a growing population, currently at about 375,000, 31% of which is local Emirati. It is considered an extremely safe place to live, consistently ranked highly in global surveys.

With year-round sunshine, straightforward business set-up and a competitive and affordable cost of living, Ras Al Khaimah is the informed choice for business, lifestyle and travel.

About Ras Al Khaimah Tourism Development Authority (RAKTDA)

The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to attract 1.5 million visitors by 2021, and 3 million visitors by 2025, the Ras Al Khaimah TDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.

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For any media enquiries, please contact:
Asda’a BCW
+971 (4) 4507600
RAK@bcw-global.com

Alka Winter
Vice President, Destination Marketing & Communications
alka@raktda.com

Noura Dabo
Senior Manager - Corporate Communication and PR
noura@raktda.com 

© Press Release 2020