Dubai, UAE: HORECA Trade – a Bidfood company, the UAE’s leading multi-channel foodservice provider of international F&B brands – today announced an exclusive distributorship with Fonterra to supply dairy products to the country’s foodservice channels.
Fonterra, a global dairy company headquartered in New Zealand, will be supplying a variety of dairy products under its foodservice brand Anchor Food Professionals. These products include Anchor Extra Whip Whipping Cream, Anchor Unsalted Bulk Butter and Anchor Soft Style Cream Cheese, amongst others.
Commenting Wael Al Jamil, Chief Commercial Officer, Bidfood Middle East said: “We are delighted to be appointed as an authorised distributor of Fonterra, which is known for its high-quality dairy products. We take pride in collaborating with big names in the F&B industry, who demonstrate commitment to high standards for our clients, and complements our strategy to offer wider choices of quality products to growing F&B consumer base in the UAE.”
Malek Inja, Regional Foodservice Director, Fonterra, said: ”The UAE has huge growth potential for Fonterra and its partnership with HORECA Trade will help expand its reach and customer base across the UAE. The F&B industry in the GCC is expected to grow at 7.1 per cent annually to reach Dh719.3 billion by 2021[1]. With the UAE accounting for nearly one third of this market share, we see exciting potential for growth.”
Malek Inja added: “We are pleased to be partnering with HORECA Trade, who has always had a reputation for delivering the best services in the foodservice sector and in the most efficient manner. We look forward to capitalising on HORECA Trade’s extensive sales and distribution network to broaden our customer base across the UAE.”
In line with its strategy to expand its portfolio of products with more international brands, HORECA Trade has recently entered partnerships with some of the biggest names in the F&B industry including Nutella, Raj Mehak (rice), and BMB – Baklawa Made Better (Mediterranean sweets and full solution of bakery ingredients).
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About HORECA Trade
HORECA Trade, a part of JSA-list Bidfood Group, has a presence in all seven emirates, and is engaged in a vast range of categories; each with their respective brands offers premium quality F&B foodservice – right from bakery and dairy products to seafood, meat and beverage items.
In the food division, Rosedale Ruby is a highly recognized meat brand for its premium and superior taste. Pacific West takes pride in offering the finest quality of seafood. Lamb Weston is the ultimate potato quality brand in potato products and appetizers. Chefmate – HORECA’s private brand – delivers condiments and oils amongst many other products that every chef needs.
All the sweet treats offered by HORECA Trade come from Sweet Street, as well as MRS Packaging that delivers high-quality waffles and Bridor that is the top quality brand when it comes to Bread and Croissant.
The beverages under HORECA Trade deliver the best qualities worldwide. Water products such as Acqua Panna; the official mineral water of the Worldwide Sommelier Association and S. Pellegrino, finds a home in HORECA, as well as Sohat; a Lebanese brand of natural mineral water originating from the Falougha mountains in Lebanon.
About Fonterra
Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. It is also a market leader with its own consumer dairy brands in New Zealand and Australia, Asia, Africa, the Middle East and Latin America. Fonterra is a farmer-owned co-operative and the largest processor of milk in the world. It is one of the world’s largest investors in dairy research and innovation drawing on generations of dairy expertise to produce more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products for 140 markets.
Fonterra’s Middle East and Africa business began its operations in 1994. Today, its regional headquarters is situated in Dubai and it has two manufacturing sites in Dammam, Saudi Arabia, and Addis Ababa, Ethiopia, with more than 350 staff working hard to deliver the best in dairy nutrition to over 30 countries in the region. In the Middle East and Africa region, Fonterra has a trusted portfolio of consumer and foodservice brands, including Anchor, Chesdale and Anlene. Its foodservice division, Anchor Food Professionals, supplies a range of high quality, fit-for-purpose dairy products, including butter, milk, UHT cream and specialised creams, to more than 3,500 food and beverage establishments in the region.
[1] MENA Research Partners, 2018.
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