Dubai, UAE: HORECA Trade, a Bidfood Group company – the UAE’s leading exclusive multi-channel foodservice provider of international F&B brands – signed a new exclusive distribution agreement with London-based edible oil company, FlavOil, to supply its High Oleic Cooking Oil to the UAE’s foodservice channels.
Commenting on the secured designation, Bidfood Middle East Chief Commercial Officer, Wael Al Jamil, said: “FlavOil is the kind of company that we, at HORECA Trade, always seek to partner with - unique, transformative and solution-based. We are excited to be appointed as exclusive distributors of FlavOil’s products within the local foodservice channels and are strongly committed to increasing the company’s market footprint in the UAE.”
Adding to Al Jamil's statement on the partnership, FlavOil Marketing Manager, Martin McHugh, said: “Our deal with HORECA Trade means reaching a wider consumer base in the UAE and penetrating further deep into the local foodservice market. With HORECA Trade’s industry authority and powerful network, there’s no doubt that our companies’ mutual goals will come to fruition.”
What is high oleic oil?
High oleic oil is a new-generation, non-GM oil that is entirely natural, non-hydrogenated and cholesterol-free. It is a form of sunflower oil that has been horticulturally-bred to produce an oil richer in monounsaturated fats (the good kind) than even extra virgin olive oil. High oleic oil is ideal for frying, baking, and cold preparations.
Advantages of high oleic oil
FlavOil’s High Oleic Cooking Oil is refined from the highest-quality natural high oleic seeds. It is durable, and resists heavy usage, lasting in the high heat of the professional kitchen. It also reduces waste and downtime and is being rapidly adopted by professional chefs and QSR operators as a more economical choice in the long term, despite its premium price.
The high oleic oil improves the quality of the end product, provides a fine crisp finish to fried foods with no leftover taste or smell, and increases their shelf life.
FlavOil’s High Oleic Cooking Oil is 100% sustainable, entirely plant-based and can considerably reduce waste or eliminate it altogether.
It is the healthiest all-purpose oil commercially, guaranteed to be over 80% monounsaturated fat. It is mostly made of healthy Omega 9 oils and is proven to lower bad cholesterol. It is also faith-and-lifestyle-compliant.
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About HORECA Trade
HORECA Trade, a part of JSE-listed Bidfood Group, is the leading food distributor and beverage supplier in the UAE. It is present in all seven Emirates and offers premium quality F&B foodservice to the UAE market through an extensive brand portfolio of 25 accounts pertaining to bakery, dairy products, seafood, meat, and beverage items. HORECA Trade has been aggressively expanding its product offerings through exclusive partnerships and distribution deals with a number of locally-and-internationally recognized brands including Lamb Weston, S. Pellegrino, Fonterra, Sweet Street, BMB, Rosedale, CSM, Pacific West, Sohat, and more.
About FlavOil
FlavOil, a UK company that specializes in premium edible oils, produces the highest quality products for high-end catering operations including premium restaurants, food manufacturers and institutions. The company works with single-source, pure ingredients manufactured to Global Food Standard specifications, in sensible, environmentally-sound catering packs. FlavOil is high-grade, sustainable, economical, and healthy, with a simple goal to provide the professional chef with the very best quality oils and fats, all at unbeatable prices. The company’s technical expertise and unique scientific approach allow it to control every aspect of the oil production, from the initial planting of the seeds right up to the packaged products.
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