Dubai, UAE – Silicon Central Mall, Dubai’s leading shopping and lifestyle destination, is proud to announce the launch of a comprehensive mental health awareness campaign as part of its corporate social responsibility (CSR) initiatives. This pioneering campaign aims to promote mental wellbeing, reduce the stigma associated with mental illnesses, and foster a supportive community environment.

Silicon Mall is the first mall in the UAE to launch this initiative. By advocating for mental wellbeing, the mall seeks to improve individual morale and productivity, while also creating a positive community impact. Educating the public about mental health issues reduces stigma, encourages open conversation, and fosters a supportive environment where individuals feel comfortable seeking help.

Shirazul Khan, Silicon Central Mall Manager, shared, “Promoting mental awareness is crucial for a person’s wellbeing, which in turn boosts their morale and productivity. This campaign provides the necessary resources, support, and education to lead to healthier communities. We are dedicated to making a lasting impact through our CSR initiatives.”

Ongoing Activities and Collaborations

As part of the campaign, Silicon Central Mall has partnered with renowned mental health advocates, including Fakeeh University Hospital and Life Medical Centre. These partnerships bring expert guidance and support to the campaign’s activities, which include:

  • Educational Workshops and Seminars: Providing valuable information and insights on various mental health topics.
  • Awareness Campaigns: Spreading awareness about mental health issues through various channels.
  • Support Groups and Counselling: Offering support and counselling sessions for those in need.
  • Physical Fitness and Wellness Programs: Promoting overall wellbeing through fitness and wellness activities.
  • This month, Silicon Central Mall is excited to introduce Openminds, a psychiatric, counselling, and neuroscience centre located within the mall. This new addition ensures that customers have easy access to professional mental health services in a convenient and accessible location.

“We are proud to be the first mall to initiate this type of CSR initiative. Our goal is to create a supportive community that prioritizes mental health and wellbeing,” added Shirazul Khan.

Silicon Central Mall invites everyone to participate in the ongoing activities and support the mental health awareness campaign, contributing to a healthier and more informed community.

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About Silicon Central Mall

Silicon Central, the new lifestyle and shopping destination in Dubai Silicon Oasis, is redefining the retail landscape in the region. Strategically located just 12 km from the city center and 15 km from Dubai Airport, this eco-sustainable district is focused on technology and a low carbon footprint, making it a unique destination for both residents and tourists. With its convenient location near the Dubai Al Ain Road, which sees over 350,000 cars passing by daily, Silicon Central is set to become a retail haven for the nearby community of 400,000 people and students attending universities in Academic City. The mall's diverse range of stores caters to the discerning needs of today's shoppers who value variety and a convenient shopping experience and accessibility.

Lulu Hypermarket and department stores offer convenient everyday shopping to nearby residents. Retail giants like Landmark Retail, Sharaf Retail Group and Alshaya Group bring a mix of fashion, home, and F&B to Silicon Central.

About Line Investments and Property LLC:

 Line Investments & Property L.L.C, the shopping mall development and management arm of the Abu Dhabi based Lulu Group International, oversees the operations of an impressive line-up of malls in the Middle East Countries & India. With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. As leaders in the shopping mall sector offering full 360-degree retail solutions, Line Investments & Property LLC overlooks malls in various countries with numerous new properties being planned in new cities and markets. 

  https://www.lineproperty.com/

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Abhirami Vinod
abhirami@yardstick-marketing.com
Sangeeta Bora
sangeeta@yardstick-marketing.com