Dubai, UAE – Following the much-awaited launch of Vertuo Pop, the newest member of the Nespresso Vertuo range, Nespresso UAE is ready to take consumers on journey of the senses with an interactive pop-up at Mall of the Emirates.

Open until March 13th and located near Ski Dubai, visitors to the Nespresso pop-up boutique can participate in free coffee masterclasses and interactive workshops to get a chance to win their very own Vertuo Pop machine.

Upon entering the pop-up, visitors will receive a punch card guiding them through the sensorial journey, which starts with an interactive station where they can experience Vertuo Pop  and  familiarize themselves with the new machine, the smallest and most affordable Vertuo machine to date. As they continue the journey, visitors can try a range of Nespresso bites and indulgent sweet treats; followed by an immersive Aroma Room, where they can smell Nespresso’s wide variety of coffees and learn more about the different blends.

In the last part of the journey, visitors will enter an immersive blacklight room where they are invited to add their own personalised pop of colour to the walls and encouraged to take a photo and tag @nespresso.ae. Once all the experiences have been completed, visitors will enter a raffle for a chance to win a range of brilliant prizes from Nespresso.

In addition to the immersive experiences, visitors can also participate in a variety of free masterclasses and workshops, where they can learn how to make a range of Nespresso’s coffee recipes, create their own personalised Nespresso mugs, and even make their own artwork using recycled Nespresso capsules.

With six new colourways, Vertuo Pop allows coffee lovers to make a statement that suits their style. The newest member of the Vertuo family provides Nespresso customers with the freedom to personalise and add a style statement to their space, from classic Liquorice Black or Coconut White, to vibrant and playful Spicy Red, Mango Yellow, Aqua Mint or Pacific Blue.

Vertuo Pop is AED 999 per machine and is now available in Nespresso boutiques across the UAE and online at www.ae.buynespresso.com/ae_en

Follow @nespresso and @nespresso.ae to keep up to date with all the latest Nespresso news. 

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About Perfetto Trading L.L.C.

Nespresso® in UAE is officially distributed by Perfetto Trading Company L.L.C since 2006. Located in the heart of Dubai, Perfetto continues to set the standard through dedication to quality, style, and service, bringing home the art of coffee-making for Club Members in all Emirates.

About Nestlé Nespresso SA

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

For further information please contact:
Petra Katusak 
petra@z7communications.com
Ola Zachara 
ola@z7communications.com