New Zealand Trade and Enterprise (NZTE), the government agency charged with helping New Zealand businesses to grow internationally, is bringing Taste New Zealand Week to LuLu Hypermarkets across three cities in Saudi Arabia – Riyadh, Jeddah, and Dammam – where consumers will have a chance to sample some of the island nation’s top food brands.

Part of the ‘Made with Care’ government campaign, Taste New Zealand Week will run from 26th February – 4th March 2023 and showcase the products of six brands from the dairy, honey,  meat, produce and snacks categories including Egmont Honey, Anchor, Justine’s Cookies, Mānuka Doctor, Rockit™ apple, and Silver Fern Farms. The event aims to highlight the special connection that New Zealand producers have to the land and sea; a relationship founded on care and respect, and an inherent understanding that when nature thrives, we all thrive. Visitors will be able to sample the brands on offer throughout the week-long event.

New Zealand is a world-class leader in the food and beverage industry and is a trusted supplier of quality products and ingredients to more than 140 countries. The country’s nutrient-rich soil, lush pastures, temperate climate and unspoiled coastlines, combined with the care, attention and expertise of its producers delivers delicious food and drink, bursting with incredible flavour.

Commenting on the event, Ahmad Zakkout, New Zealand’s Trade Commissioner for the Middle East and Africa said: “We are delighted to bring Taste New Zealand Week to Saudi Arabia for the very first time to showcase our premium products to local consumers, and to be doing so with the leading Hypermarket LuLu. New Zealand is blessed with abundant natural resources and this natural advantage, combined with our deep care for people and place, results in truly outstanding food and drinks that consumers around the world know they can trust.”

LuLu has been providing a wide range and exclusive selection of products from across the world to consumers in Saudi Arabia since 2009. Commenting on the opportunity to showcase premium New Zealand products to their customers, Shehim Mohamed, Director of Lulu Hypermarkets in Saudi Arabia, said: “We want to offer our customers a variety of products that not only taste great, but most importantly are made of the highest quality ingredients. New Zealand products offer exactly that, and we are proud to have them as part of our offering – we look forward to hearing what our consumers think.”

New Zealand exports more than half the food it produces, delivering safe, tasty, nutritious, ethical and premium-quality food and beverage products to millions of people across the world. Generations of knowledge and experience means that New Zealand producers know how to get the very best from nature.

New Zealand’s highly transparent and rigorous food safety system, overseen by the New Zealand Government, includes clear food safety laws that apply across the food production supply chain. It ensures food is safe to eat, risks are identified and managed, and that New Zealand’s reputation for stringent food safety is upheld.

Be sure to grab a Taste of New Zealand at:
Lulu Hypermarket
Al Yasmin, Riyadh
Lulu Hypermarket
Marwah, Jeddah
Lulu Hypermarket
Al Rayyan, Dammam

Event Dates: 26th February – 4th March 2023

Sampling timings across all three locations:

26 February: Between 10 am – 1 pm and 6 pm – 9 pm
27 February to 2 March: Between 6 pm – 9 pm

3 – 4 March: Between 10 am – 1 pm and 6 pm – 9 pm

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About New Zealand Trade and Enterprise (NZTE)

An island nation at the edge of the South Pacific, New Zealand is a land of great natural abundance, beauty and diversity.

New Zealand Trade and Enterprise (NZTE) is New Zealand’s international economic development agency. We work with globally ambitious, export-focused New Zealand companies to help them find success on the world stage.

We believe New Zealand can make a positive difference in the world – and that New Zealand products, services and expertise can help solve problems of all shapes and sizes. Our aim is to connect the right companies with the right international partners to ensure mutual success.

About Lulu Hypermarket, Saudi Arabia

LuLu Hypermarket, the retail division of the multidimensional and multinational LuLu Group International has always been known as a trend setter of the retail industry in the region.

Today, LuLu symbolizes quality retailing with 240+ stores and is immensely popular with the discerning shoppers across the Gulf region. With its pleasant and novel variation from the usual supermarkets, LuLu offers an ultra-modern shopping ambience by integrating all conceivable needs of the consumers under one roof.