Dubai, UAE – Leading sports fashion retailer, JD Sports, has officially opened its doors for customers in the UAE through their flagship store at The Dubai Mall. Spanning 5478sqft, the newly opened store offers the latest collection of sportswear from various global brands such as adidas, Nike, Puma, Asics and New Balance.

The store was inaugrated by the core leadership team of the GMG group including Mohamed A Baker, CEO, GMG Sports, Mohammed Bodiat – Senior Vice President, GMG Sports, Roy Nasrallah – Vice President of Marketing, GMG, and Pavol Bielik – General Manager of JD Sports ME. The brand offered an exclusive first look of the store for media and influencers on opening day with F&B from (Not) So Guilty and DJs playing tunes, alongside a vintage photobooth for shoppers to enjoy.

To celebrate this milestone, JD gave away exciting gifts with purchases for the first 100 customers, along with a special Nike footwear customization set up for customers to personalize their shoes. The pre-launch sale of the exclusive adidas Aruku shoes was the highlight of the opening day. Set to fully drop in 2025, the limited units that were available, flew off the shelves in no time. For those who couldn’t make it over the weekend, sneaker care brand Crep Protect will be offering complimentary sneaker cleaning services all day from November 15th to 17th.

The sportswear retailer offers customers exclusive “Only at JD’ products from some of the world’s largest brands. Roy Nasrallah – Vice President of Marketing, GMG, said “The opening of this store in the UAE at the iconic Dubai Mall is yet another milestone, highlighting our continued legacy and ambition for growth and innovation in the region.”

Pavol Bielik – General Manager of JD Sports ME, added, “The brand's expansion into the UAE is set to mark an exhilarating journey ahead fueled with passion and innovation. We take pride in being able to offer some of the most exclusive products across brands for consumers in this region.”

The store is open daily from 10am to 10pm, located on the Second Floor of The Dubai Mall, right next to Reel Cinemas. For more information, visit JD on Instagram @jdsportsme.

About JD Sports:

JD is a sports fashion, multichannel retailer of branded sports and casual wear, combining globally recognised brands such as Nike, adidas and The North Face with strong private labels such as Pink Soda and Supply & Demand to provide an elevated consumer experience. JD is an industry-leading retail business which combines the best of physical and digital retail to give a compelling consumer proposition, enabling its customers to shop seamlessly across all channels. The vision of JD is to inspire the emerging generation of consumers through a connection to the universal culture of sport, music and fashion.

About GMG Sports:

GMG Sports is one of Gulf Marketing Group’s longest running and largest divisions consisting of a portfolio of global brands alongside its own retail concepts, which are distributed across the GCC. Today GMG Sports operates 285 stores featuring global and local brands, including 50 brands for which the company holds exclusive distribution rights. Among them are Nike, Timberland, North Face, Columbia, Vans and many more. Its own retail concepts include Sun & Sand and Sports, one of the top 10 sports retailers in the Gulf region. GMG’s portfolio of world class brands serve as anchor tenants in major shopping malls across the GCC.

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Mamata Gopinathan
Junior PR and Influencer Marketing Executive, ByNiggi