Dubai, United Arab Emirates: Cotton On, the renowned Australian brand retailed by Sharaf Retail in the UAE, known for its commitment to fashion-forward choices and sustainability is thrilled to announce the successful launch of its 13th store at Dubai Hills Mall and the relaunch of the Deira City Center store. These milestones reflect Cotton On's continuous growth in the UAE and its mission to provide accessible, stylish, and sustainable fashion to the Middle East.

In honor of the grand opening of the new Dubai Hills Mall store and the re-launch of the Deira City Center store, Cotton On extends its gratitude to its loyal customers. Visitors to the Deira City Center store on the 8th of September and Dubai Hills Mall store on the 9th of September enjoyed complimentary denim personalization with any denim purchase, and the first 50 customers received AED 100 gift vouchers when they spent AED 250 in-store. 

Both locations not only highlighted Cotton On's unwavering commitment to the latest trends in menswear, womenswear, accessories but also Cotton On’s dedication to sustainability, showcasing product ranges crafted from responsibly sourced materials and championing initiatives that uplift communities globally.

Yasser Sharaf, Vice President of Retail, Hospitality, Industry, and Financial Services at Sharaf Group, expressed, “Cotton On's continued growth in the region is a testament to our commitment to providing fashion-forward choices that are not only affordable but also sustainable. Our new stores in Dubai Hills Mall and Deira City Center enrich the retail landscape in Dubai, and we eagerly anticipate customers experiencing it firsthand.”

Cotton On and Sharaf Retail are grateful to their customers for the continued support and look forward to welcoming them to new and improved stores in the future.

About Cotton On:

Born in 1991, Cotton On has always been about people and its planet. With a heritage rooted in producing value-driven fashion, the brand is passionate about creating a positive change in the world and empowering its customers to do the same. Through initiatives focused on sustainability, ethical sourcing, and community involvement, Cotton On has established itself as much more than just a fashion retailer. Our UAE expansion, especially with the opening in Dubai, reinforces our mission to make a genuine difference in people’s lives, whether through fashion or our sustainability efforts. Dubai, with its dynamic and diverse community, provides an exciting backdrop for our brand values and vision. We are ecstatic to become an even more integral part of this community.

About Sharaf Retail

Sharaf Retail is a UAE founded retail group, established in 2000 and is the retail business arm of Sharaf Group – a leading home-grown conglomerate in the region that aims to deliver excellence in modern customer experiences. As a multi-brand franchise, the group manages several global brands under its portfolio that include Cotton ON, BODY by Cotton ON, Forever 21, Typo and four home-grown brands that are Adventure HQ, Adventure Zone, Chillout, Ceramic Corner Café, all of that are spread across 73 stores in the Middle East and Far East countries.

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