Saleh Bin Lahej Group-Hospitality Division opens the first Silver Fox restaurant outside the United States in Citywalk, Dubai
Steak lovers in Dubai have a treat in-store with the launch of Silver Fox in Dubai on 18 February 2014. Saleh Bin Lahej Group-Hospitality Division's (SBLG-HD) latest offering, the Silver Fox, is renowned for USDA Prime Steak and also offers seafood and lobsters in a classic steakhouse dining atmosphere.
Opening in the Citywalk, Dubai, SBLG-HD's restaurant has the distinction of being the first Silver Fox restaurant outside the United States. Since Silver Fox first opened in 2001, it has carved a name for itself in the field of fine dining. Quality ingredients have been sourced to create mouth-watering favorites, such as USDA Prime New York Strip Steak, Filet Mignon, Atlantic Salmon, Jumbo Sautéed Scallops, and succulent Australian Lobster Tail for their discerning clientele.
With a capacity of 272 seats, Silver Fox offers an atmosphere of intimate dining created in mahogany and marble, setting the tone for an exquisite culinary experience.
Mr. Mohammed Saleh Bin Lahej, CEO of SBLG-HD says, "We are thrilled at the opening of our first Silver Fox outlet in Dubai, the first of its kind outside the US. In keeping with its fine dining theme, we have ensured that it is located at the new Citywalk, which itself has a modern, sophisticated ambience. We trust that our loyal customers will enjoy the luxury of dining in Silver Fox Steakhouse.
Silver Fox Steakhouse is one of seven restaurant brands in the portfolio of Consolidated Restaurant Operations, Inc. (CRO) a $200 million privately owned company operating 115 restaurants globally. CRO CEO John D. Harkey, Jr. says of SBLG-HD, "The opening of the first Silver Fox outside the US in Dubai by our esteemed friend Mr. Mohammed Saleh Bin Lahej marks a great moment for us. We are truly thankful for his partnership."
Silver Fox is conveniently located at Citywalk, the junction of Al Wasl and Al Safa Road and can be accessed from Sheikh Zayed road, via exit D71 towards Jumeirah, and is a mere 15-minute walk from the Burj Khalifa Metro Station. Mr. Mohammed Saleh also added, "We feel that the convenience of this location will ensure easier access to our clients and will enable them to enjoy a peaceful locale in the middle of the bustling city."
Saleh Bin Lahej Group-Hospitality Division is one of the leading multi-ethnic culinary providers in the Middle East. With culinary concepts from the America, Mexico, Italy and the Far East; SBLG-HD has maintained its strong sense of the pulse of the people in the nation and their taste buds.
About Saleh Bin Lahej Group- Hospitality Division
Today, Saleh Bin Lahej Group-Hospitality Division holds the franchises of major U.S. based culinary brands such as Chili's, Romano's Macaroni Grill, El Chico, Cantina Laredo, Silver Fox, III Forks and Steak n' Shake along with Asia-based culinary brands namely Black Canyon and The Pizza Company. Saleh Bin Lahej Group-Hospitality Division has been operating Casual Dining Restaurant Brands from its humble beginning in 1997. Today, the Group has grown 45 branches across the Middle East, while nurturing more than 1,700++ employees.
About Consolidated Restaurant Operations, Inc.
Consolidated Restaurant Operations Inc. (CRO) is a Dallas-based privately held company which operates 115 restaurants including throughout the United States, United Kingdom, United Arab Emirate and Kingdom of Saudi Arabia. More information can be found at www.croinc.com.
About Silver Fox Steakhouse
Silver Fox Steakhouse is famed for its USDA Prime steaks. Beef that is graded as USDA Prime beef is superior in quality with abundant marbling, which produces juiciness, tenderness and flavor. It is only around the top two percent of all beef that is graded as USDA Prime.
More info:
Rana El Naggar
PR Manager
Saleh Bin Lahej Group - Hospitality Division
Ph 971 4 282 8188
Cel 971 50 670 80 92
rana.mohamed@eiruae.ae
© Press Release 2014
