Mumzworld.com announced on Tuesday that it has successfully managed to obtain a $20 million worth of investment from Gulf Islamic Investment (GII).

The Middle East North Africa (MENA) leading e-commerce shopping destination for mothers has already secured another significant amount of investments from several sources, including Tamer Group, Wamda Capital and Swicorp, and another six investors, the Dubai-based company said in a statement.

It further added that the funding would be directed to expand its footprint in other regional markets such as Saudi Arabia, as well as develop its consumer-oriented content.

Mumzworld is “proud to have been able to raise our biggest round of funding, and to have the backing of the region’s strongest investors,” Founder and CEO Mona Ataya commented.

Founded in 2011, Mumzworld attracts more than two million visitors every month.

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