First-of-its-kind offer allows customers to enjoy more discounts when they buy more than three post-paid subscriptions

Dubai, UAE, 1 July 2014

Adding more convenience and value to company communications, du has launched a new Business Value Offer - the first of its kind offer that gives customers a bonus-packed offer including discounts and bundled minutes, SMS, and data. Ideal for supporting the communications of growing companies, customers with the business value offer will enjoy more discounts on their monthly recurring charges when they buy three or more subscriptions.

What's even better is that the discount value will keep on increasing automatically, as long as new subscriptions are added to existing account!

du's Business Value Offer adds more value to communications for small and medium enterprises (SMEs) that are growing. Customer can enjoy up to 20% of monthly fee discount with Business Value Offer.

"Supporting the UAE's entrepreneurs and SMEs is high on our list of priorities," said Fahad Al Hassawi, Chief Commercial Officer, du. "SMEs contribute significantly to the UAE's GDP and provide considerable employment opportunities. By supporting them in innovative ways that add value to their communications, we are fostering their potential for growth and allowing them to become even larger contributors to the sustainability of the UAE's economy."

In addition to introducing Business Value Offer, du has updated its post-paid plans for business customers. Closed User Group (CUG) callers will now get further benefits where customers will enjoy bundled minutes for making calls within the company ranging from 100-1500 minutes depending on their choice of plan, thereby offering great value. Beginning 1 August, out-of-bundle CUG calls and national calling charges for all mobile business customers except Premier Plan customers will be chargeable at 0.5 fils and 0.6 fils per second respectively, while international call charges will range between 2.5 fils per second - 4 fils per second to 190 destinations. Starting 8 August, at a monthly fees starting from AED 95, both new and existing business landline customers will now enjoy international calls (to 190 destinations) at a flat-rate of just 2.75 fils per second throughout 24 hours.

To subscribe to the Business Value Offer, customers can contact their Account Manager, their SME Channel Partners, or their nearest du Shop. More information is available on www.du.ae .

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About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award - Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager 
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae 

Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154 
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email:reka.sepsy@leocommpr.com

© Press Release 2014