Dubai - Further empowering its customers in line with the UAE's transition towards technology-powered Smart Living,du has announced an extended strategic partnership with Samsung Gulf Electronics.The partnership comes as part of the du's journey to transition their Home Service portfolio into Smart Home services. This will be done through offering customers Smart Home Services, and marks the beginning of a long term strategic collaboration between du and Samsung.
To start the partnership, du will work with Samsung to develop a Smart TV application for its multiscreen solution. This will provide a richer viewing experience for du's home service customers, allowing them access to content whenever and wherever they want. Since Smart Tvs are the key to a smart, connected home, du home service customers will soon be also able to purchase select Samsung Smart TVs directly from du, when applying for their home service subscription.*
Vinod Nair, General Manager of TV Business, Samsung Gulf Electronics, Samsung, said: "In a truly smart environment, consumers' lives are enhanced by the cutting edge technology that drives connectivity. We are very excited about our partnership with du, which will empower the people of the UAE with the convenience of converged services at the click of a button, powered by the leading home services provider and latest smart TV technology."
Fahad Al Hassawi, Chief Commercial Officer, du, said: "Our collaboration with Samsung will enable asmart revolution in our customers' homes, by empowering them with access to a more integrated and convenient lifestyle. Smart TVs are a key element to a smart, connected home and Samsung is leading the way in the development ofsmart technology.Our partnership is inline with our understanding of our customers' desire to adopt the latest technology trends."
Customers can purchase Samsung Smart TVs from du Shops at a competitive price, with the option of paying for them under the company's Easy Payment Plan (EPP).
*Home delivery and installation of the Samsung Smart TVs will be arranged within 3 days.
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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.
We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award - Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.
du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email:reka.sepsy@leocommpr.com
Press Release 2014
