18 March 2015
Dubai Week in China will celebrate growing ties and showcase the opportunities Dubai presents China across business, tourism, culture and lifestyle

Dubai - Dubai will stage a seven-day interactive exhibition in Beijing, which will showcase the opportunities Dubai presents China and celebrate the thriving relationship, it was announced today.

Ties between China and the UAE continue to grow, driven partly by Dubai's flourishing 200,000-strong Chinese community as well as the surge in China-Dubai trade, which in the first nine months of 2014 rose 27% to $34.3billion, moving China ahead of India to become the emirate's number one trade partner.

Taking place from 8th-15th May 2015, the exhibition - a Falcon and Associates initiative in partnership with Dubai's Department of Tourism and Commerce Marketing (DTCM) of Dubai, Dubai International Financial Centre (DIFC), Dubai Expo 2020, Emirates Airline, Jebel Ali Free Zone (Jafza), Jumeirah Group and Dubai's Knowledge and Human Development Authority (KHDA) - will bring to life Dubai's remarkable transformation from a humble fishing village just over 40 years ago into a global city of opportunity.

Staged at The Orange in Sanlitun Village, a bustling business district in the heart of Beijing, the event - also in cooperation with the Chinese People's Association for Friendship with Foreign Countries (CPAFFC) - will provide Chinese government officials, thought leaders, media and consumers an immersive experience of Dubai, highlighting the pioneering spirit of the emirate and the unprecedented opportunities it presents China across business, tourism, culture and lifestyle.

"The relationship between the UAE and China is going from strength to strength, our collective efforts playing an ever-increasing role in each nation's economic development, illustrated in part by China becoming the UAE's leading trade partner," said Her Excellency Reem Al Hashimy, United Arab Emirates Minister of State and Honorary President of Falcon and Associates. "The UAE serves as a gateway of opportunity for China into the Middle East, Africa, Europe and beyond. It is our goal that Dubai Week in China will provide a platform to discuss new opportunities, as well as stimulate greater levels of mutual understanding, and cultural and economic exchange, bringing us even closer together."

"It is a great pleasure for CPAFFC to work with Falcon and jointly hold Dubai Week in China this May in Beijing," said MrJiYongjun, Deputy Director-General of the Department of American and Oceanian Affairs, of CPAFFC."It will present the splendid history and culture of Dubai to Chinese people and deepen mutual understanding. We sincerely hope that our cooperation with Dubai will be sustainable and enable us to share the same goals and achieve better success."

The announcement was followed by the Dubai Week in China brand identity being unveiled. His Excellency Tang Weibin, Consul General of the People's Republic of China in Dubai,joined Hongbin Cong, Managing Director, Invest Dubai, Falcon and Associates, to witness the logo being projected on to the Burj Al Arab, which each year welcomes a huge number of Chinese visitors.

"China's awareness of Dubai is growing, in part through the rise in the number of visitors to the emirate, which in 2014 increased by 25% to surpass 344,000, as well as initiatives such as Dubai's sponsorship of the Chinese National Table Tennis Team," HE Tang. "Dubai Week in China will be a perfect platform for people to gain a deeper understanding of the Dubai I know and love - safe, welcoming and multi-cultural; and one of the most livable and dynamic cities in the world."

"Dubai Week in China will be an engaging platform to see, touch and taste Dubai, enabling many to see a side of our city they perhaps were not aware of, such as the warmth of Arabic hospitality or the rich culture and Bedouin heritage," said Mr Cong. "Visitors will also have the chance to learn more about the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, as well as how the emirate can play an integral part in the success of China's One Belt One and One Road development strategy."

For ongoing updates on the event, visitVision.

Dubai, the UAE & China
Since the establishment of diplomatic relations between China and the UAE in 1984, the two countries have built strong and deepening bilateral. Facts and figures on the relationship include:
• China is on course to become Dubai's number one trade partner for 2014 after $34.3bn of trade in the first nine months of the year - up 27% on the same period last year - moved China ahead of India into top spot

• More than 200,000 Chinese expatriates live in Dubai, accounting for about 10% of its population

• In 2014, Dubai welcomed 344,000 Chinese tourists, an increase of 25% on the previous year

• More than 3000 Chinese companies are operating in Dubai

• Six Chinese cities are connected to Dubai with direct flights: Beijing, Guangzhou, Kunming, Shanghai, Urumqi, as well as Hong Kong

• Emirates has 35 weekly flights to mainland China, serving Beijing, Shanghai and Guangzhou, and operates a further 28 weekly flights to Hong Kong. In 2013/14, Emirates carried 1.3m passengers and 94,000 tonnes of cargo between Dubai and China

• Jumeirah's Himalayas Hotel Shanghai opened in 2011. It has eight more properties in the pipeline - in Guangzhou, Haikou, Hangzhou, Macau, Nanjing, Qiandaohu, Sanya and Wuhan, while 29% of guests at its flagship Dubai hotel - the Burj Al Arab - are Chinese

• Jebel Ali Free Trade Zone (Jafza) is home to more than 230 Chinese companies, including China National Petroleum Corporation Middle East, China Railway Engineering Middle East and Haier

• The Department of Tourism and Commerce Marketing (DTCM) has four offices in China  - Beijing, Shanghai, Guangzhou and Chengdu

• Dubai International Financial Centre (DIFC) is home to China's four biggest banks - Industrial and Commercial Bank of China, Bank of China, China Construction Bank and Agricultural Bank of China

• Dubai is home to Dragon Mart, the largest Chinese trading centre outside of China. It welcomes 65,000 visitors every day and of its 3000 shops, 1700 are run by Chinese retailers.

-Ends-

About Falcon and Associates
Falcon and Associates FZ-LLC is an independent strategic advisory and implementation company that was established to deepen the understanding and appreciation of the vision of Dubai both nationally and internationally. Falcon delivers initiatives to help with the long-term strategic positioning of Dubai as part of the UAE, by partnering with businesses and government departments to deliver specific social, economic and trade-related goals.

www.falconandassociates.ae

About CPAFFC
Established in 1954, the Chinese People's Association for Friendship with Foreign Countries (CPAFFC) is a national people's organization engaged in people-to-people diplomacy of the People's Republic of China. The aims of the Association are to enhance people's friendship, further international cooperation, safeguard world peace and promote common development. It has set up 46 China-regional or China-national friendship organizations and established relationship of friendly cooperation with nearly 500 non-government organizations and institutions in 157 countries. www.cpaffc.org.cn.

For further information, please contact:
Tameem Alkintar
ASDA'A Burson-Marsteller
Tel: 971-4-4507600
Email: Tameem.alkintar@bm.com

Scott Melrose
Falcon and Associates
Phone: +971 56 681 3582
Email: scott.melrose@falconandassociates.ae

© Press Release 2015