The Communications and Information Technology Commission awarded the “Best User Experience Award for 2021” to Mobily, recognizing the telecom giant’s relentless efforts in serving its customers. The award — which is the first of its kind — aims to encourage entities to improve user experiences and boost the level of transparency. 

Dr. Mohammed Altamimi, governor of CITC, handed the award to Nabeel Al- Amoudi, chairman of the board of directors of Mobily, in the presence of

Salman Al-Badran, CEO of Mobily, and a large number of senior officials and company representatives, in a ceremony held on the sidelines of the LEAP global technology conference.

Mobily was chosen for the award as it achieved the highest average score in a set of criteria, most notably: User satisfaction index, user willingness to promote the provider’s services to a relative or a friend, and customer effort to obtain and use the services.

CEO Al-Badran said the company’s award win is a recognition of its leadership in the ICT sector, and its constant keenness to achieve customer satisfaction and improve the services provided to them.

He said the award places great responsibility on Mobily to continue the provision of excellent services to its customers and to further develop them.

Al-Badran also praised the unlimited support the ICT sector  receives from the Saudi government, which he said has enabled the sector to achieve advanced rankings regionally and internationally.

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