With the growth of its regional operations, Facebook announced today the appointment of Mark Hamilton as Head of Marketing Communications for the Central Eastern Europe Middle East Africa (CEEMEA) region. Mark will be responsible for leading Facebook's B2B marketing efforts by working with leading brands to develop their strategies. He will also be a senior partner to the sales leads in each market.
"Over the years, Facebook has been evolving toward innovative and effective marketing techniques to reach out and connect people around the globe. I'm delighted to have Mark on board of our regional team, in order to utilize his global experience to develop thought leadership materials designed to enhance the industry's understanding of social and online marketing," commented Jonathan Labin, head of Facebook for Middle East, Africa and Pakistan.
In his new role, Hamilton is entrusted with creating innovative content for generating new business and partnerships via new marketing techniques.
Hamilton brings with him over 17 years of global experience with exceptional creative and strategic leadership skills. He was instrumental in leading global multi-national clients across Central Eastern Europe, EMEA and MENA, in addition to a successful track record in business development. He was formerly a Client Managing Director at the Starcom Mediavest Group, MENA.
Commenting on his appointment, Mark Hamilton said, "Millions of people across CEEMEA use Facebook everyday to connect and share with people and brands that interest them. The scale of both the reach and engagement on Facebook means that businesses can be better in an open and connected world. Having strongly believed in that, my new role at Facebook will give me the opportunity to drive the creation of marketing communications for all Facebook marketing products across our agency and brand advertiser customer base in CEEMEA."
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About Facebook
Founded in 2004, Facebook's mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them. As of December 2012, Facebook had more than a billion monthly active users. Approximately 82% of its monthly active users are outside the U.S. and Canada.
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© Press Release 2014
