DUBAI, 21st May, 2017 (WAM) -- The Business Registration and Licensing, BRL, sector in Dubai Economy has issued 5,646 commercial permits during the first quarter (Q1) of 2017 as the emirate witnessed hectic commercial activity during the period.
Advertising accounted for the largest share of 28 percent with 1,604 permits while the emirates flagship retail sector stood second with 1,387 permits, or 24 percent of the total, underlining Dubais prominence as a hub for shopping and doing business. 1,061 permits were issued for special promotions and 1,077 permits for various other promotional activities during the period. The special permits issued for discounts and special offers amounted to 467 while 41 permits were issued for trade fairs. Walid Abdul Malik, Director of Commercial Registration in BRL, said the commercial permits are primarily aimed at streamlining market activity and promoting products and services offered by businesses in Dubai. "The retail sector is a dominant player in Dubai and we strive to position it as the best regionally and worldwide. Commercial permits issued during Q1of 2017 indicates a substantial growth in advertising spend, which further demonstrates the success Dubai Economy has achieved in advancing economic activity and enhancing business competitiveness," Malik said, adding that growth in advertising spend also shows greater competition between businesses. Within promotional campaigns, instant prizes accounted for about 536 permits in Q1, 2017. Among the rest were 238 smaller campaigns, and 183 food sampling promotions. Permits for promotional pamphlets amounted to 598. Dubai Economy also permitted 476 clearance sales, 39 exhibitions and two conferences.Copyright Emirates News Agency (WAM) 2017.
