E-business sought digital expertise and capabilities to grow further
Dubai, March 30, 2014 - In order to support the expansion of its eCommerce offering- Shop and Ship- with specialist marketing capabilities, Aramex has selected OMD to manage its digital media and communications. The move comes at a time when eCommerce is growing rapidly both globally and locally.
Shop and Ship, the online shopping delivery service powered by Aramex, allows users to purchase items from international websites and have them shipped to consumers living in 52 destinations around the world. The service is not only proving popular in the GCC but is also earmarked for further expansion on an international scale. Research has shown strong demand for these services in growth markets in Africa and Asia where Aramex is already operating and planning to further strengthen its footprint.
In order to realize its full growth potential, the company looked for a digital specialist with proven expertise and performance in the online space.
"As an e-business, we needed a partner who understands eCommerce as well as the role digital media and all its facets can play in advancing our business in the industry. Moreover, we needed a strong global network that could support our aggressive expansion plans to connect growth markets around the world," explained Hassan Mikail, Global eCommerce Director at Aramex. "We found that in OMD. Like us, they are a first-mover in that space and have demonstrated their performance over the years. Beyond their strong capabilities in digital media, they've demonstrated an impressive understanding of our business needs and the way forward for us."
"Nothing excites us more at OMD than the challenge to grow a brand and actively contribute to its success," commented Nadim Samara, managing director of OMD UAE & Lower Gulf. "Shop and Ship ticks a lot of boxes for us as it is a stimulating challenge. It is also the validation of the organizational structure we've implemented last year to enhance our agility and effectiveness."
"Shop and Ship presents us with a great opportunity to deploy a holistic, digitally focused approach that transcends communication to incorporate transactions," added Waseem Afzal, head of digital at OMD UAE. "This strategic partnership is a testament to our ability to deliver results-driven solutions and leverage media innovatively in an ever-converging environment. As the eCommerce landscape continues to gain momentum in the region, this partnership with Aramex will allow us both to perform at our best."
The MENA region represents the fastest growing eCommerce region in the world, with an estimated 45% year-on-year increase.
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About Shop and Ship:
Shop and Ship is an online shipping delivery service from Aramex, the global logistics and transportation solutions provider. It enables thousands of customers around the world to receive purchased goods from online stores in the US, UK, UAE, Turkey, India, South Africa and China quickly and affordably. The service is provided in 52 cities across the Middle East, Africa, Europe, and Asia.
About OMD:
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented eight consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011 and 2013, it has also received several global accolades, including the title of Adweek's Global Media Agency of the Year for 2008, 2009, 2011 and 2013. OMD MENA also led the Effectiveness Index in the region, produced by WARC and Effie Worldwide in both 2011 and 2012. In 2014, the Great Place To Work Institute named it the third best employer in the UAE, along with the rest of the Omnicom Media Group MENA agencies.
FOR MORE DETAILS, CONTACT:
Ms Layal Takieddine
Marketing Director, OMD
Tel: +971 4 450 0411
E-mail: layal.takieddine@omd.com
© Press Release 2014
