Riyadh: Under the Patronage of Prince Mohammed bin Abdulrahman bin Abdulaziz, Deputy Governor of Riyadh, VOX Cinemas, and in partnership with the Mzwalah City initiative, will run its first ever public screening in Saudi Arabia from 1st to 3rd March to bring attention to the fight against Alzheimer’s disease in the GCC.
Marking the first appearance of the MENA region’s largest cinemas’ operator in the Kingdom, VOX Cinemas’ screening will be hosted at the Digital City in Riyadh, which is opening its doors for the first time for the Mzwalah initiative. The initiative is designed to identify practical roles that members of the Saudi Alzheimer’s Disease Association can play in the community.
The General Commission of Audiovisual Media have lent their support by reaching out to a range of local content producers who will provide films and have authorised VOX Cinemas’ first appearance on Saudi soil. Saudi film producers Myrkott will screen ‘Masameer’ alongside content from fellow local producer Telfaz Company. The entrance fees for the event will go towards the ‘Mzwalah City’ project.
Commenting on the event, Mohamed Al Hashemi, Business Development Director at Majid Al Futtaim Ventures, operator of the Middle East’s most popular cinema brand, said, “It is an honour for Majid Al Futtaim to mark VOX Cinemas’ entry into Saudi Arabia in the first event of its kind in the Kingdom, supporting such a worthy and noble cause. Saudi Alzheimer’s Disease Association does incredible work and I can think of no better way for VOX Cinemas to introduce itself to Saudi Arabia than to help shine a light on this important social topic.”
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Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema exhibitor. Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 29 cinema complexes totalling 294 screens across the region, including 163 screens in the UAE, 15 screens in Lebanon, 47 screens in Oman, 20 screens in Bahrain and 21 screens in Egypt and 18 screens in Qatar, VOX Cinemas is now the Middle East’s largest and most rapidly growing cinema exhibitor.
The company is undergoing a 1.2 billion Dirham investment that will see the company expand to operate 600 screens across 50 locations in the region by 2020. Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema experiences including two luxury cinema concepts, THEATRE by Rhodes and GOLD by Rhodes which are collaborations with Michelin-starred Chef Gary Rhodes. Taking the MAX big screen cinema to the next level, VOX Cinemas currently operates the Middle East’s largest cinema screen in the region at the Virgin Radio MAX screen in City Centre Deira in Dubai. VOX Cinemas also has the very first and only IMAX with Laser screen in the Middle East, holds the Middle East’s exclusive rights to the immersive 4DX experience, and operates KIDS, the very first cinema in the Middle East dedicated to kids having fun. VOX Cinemas also recently introduced OUTDOOR, the first open air VOX Cinemas in the region located on Galleria Mall’s Rooftop in Dubai for the cooler months of the year.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 40,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 22 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 230 outlets in 15 countries.
Majid Al Futtaim operates over 300 VOX Cinema screens and 32 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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© Press Release 2018
