ArabFinance: Cairo-based FMCG Logistics company ILLA has successfully secured a seven-div investment round, the company said in a press release.

The company will use the fund to boost its growth in the market and diversify its offering to the FMCG value chain.

The round was co-led by Watheeq Financial Services and Golden Palm Investments.

The round saw participation fromLoftyinc Capital Management, Kepple Africa Fund, Cubit Ventures, AUC Angels, Oqal Angel Network and FLat6Labs Cairo doubling down on its investment in ILLA for the third time.

Founded in 2019, ILLA A aims to optimize post-production supply chain activities for FMCG brands, starting with middle-mile delivery services, being the most fragmented part of the value chain.

The companys portfolio combines more than 65 clients including Coca-Cola, P&G, Danone, Nestle, Juhayna, and Pepsico.

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