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Dubai, UAE: Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturer of hygienic paper products, has released the results of scientific testing conducted by the University of Arizona which confirms Livinguard technology incorporated in its Fine Guard masks effectively neutralizes pathogens of all kinds upon contact, including Human coronavirus 229e.
The scientific tests, conducted by the Tucson university’s Department of Environmental Studies under the supervision of Charles Gerba PhD, showed that the textile technology, made in partnership with Swiss microbiology and material sciences company Livinguard, effectively eliminates pathogens of all types, including Human coronavirus 229e.
The tests affirm that textiles treated with the breakthrough technology, such as the Fine Guard, can kill the coronavirus by 99.99%. Dr. Gerba, Professor of Microbiology, Virology, and Immunology, said: “Livinguard textile technology holds promise in the fight against COVID 19.”
The anti-viral, anti-bacterial Fine Guard is already available in the MENA markets including UAE, Saudi Arabia, and Jordan, and Livinguard is currently working with the US Food and Drug Administration (FDA) on the results of the testing, with the aim to introduce masks treated with the Livinguard technology into the US market in the coming weeks.
Regarding the findings of the study, FHH CEO James Michael Lafferty said, “As a leader in the wellness and hygiene industry, FHH is dedicated to providing hygienic solutions which go beyond the set market standards. Fine worked closely with Livinguard over the past couple of years to develop products that keep consumers safe and healthy.
“We are proud to be their exclusive partner in the MENA region, providing our communities and consumers across the globe with one of the most technologically advanced and effective hygienic face masks on the market today. We are encouraged by the confirmation of the newly-available test results from the University of Arizona and look forward to making masks treated with the Livinguard technology even more widely available.”
Fine Guard Comfort masks are reusable for up to a year and Fine Guard N95 face masks are reusable for up to three years (the effectiveness of Livinguard technology lasts for one year, while the N95 filter remains effective for another 2 years), offering a more sustainable alternative than disposable masks.
With more governments recommending or mandating its citizens to wear personal protective equipment, Fine Hygienic Holding is currently working on developing new products that utilize the Livinguard technology such as gloves and wipes to help consumers stay safe and healthy.
Sylvia Sarkies
Senior Account Executive, UAE
Mobile: +97155 574 4982, Tel: + +971 4 367 1084
Website: www.actionprgroup.com
Address: 410 Building 8, Dubai Media City, P.O.Box 20970, Dubai
About Fine Hygienic Holding:
Fine Hygienic Holding (FHH), MENA’s leading manufacturer of hygienic products, serves consumers in more than 75 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions.
© Press Release 2020
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