Dubai, United Arab Emirates: Deutsche Hospitality continues to establish its growing portfolio in the Middle East with the opening of the IntercityHotel Dubai Jaddaf Waterfront on 25 November 2021. On the occasion of this opening, the hotel group joined forces with the hotel management company Valor Hospitality Partners. The IntercityHotel Dubai Jaddaf Waterfront thus becomes Deutsche Hospitality's first franchised hotel in the Middle East. It will offer benefits such as a buzzing, centralised location and award-winning service to both leisure visitors and business travellers.

“The Middle East has always been an exciting and ever-growing market,” says Marcus Bernhardt, CEO Deutsche Hospitality. "We are already operating 19 properties in the Middle East and will continue to expand the presence of our brands in the future. Establishing our first franchised property with such an accomplished partner as Valor Hospitality Partners opens up further opportunities for us in this regard as well."

Situated on Al Jaddaf Waterfront, Dubai, the hotel features a total of 138 Superior and Premium rooms. The roof terrace will feature a pool complex complete with an AquaLounge and a dedicated children’s pool area. Further facilities include gyms, contemporary style restaurants and a Bistro Lounge. The property’s striking interior design concept bears the signature features of Italian architect Matteo Thun, as can be seen at all latest generation IntercityHotel properties across the world. The uniquely placed hotel also allows guests to choose their own means of travel with easy and efficient access to the Dubai Metro, main roads, or boat rides across the Creek.

Siegfried Nierhaus, Vice President Middle East, Deutsche Hospitality, comments: “We are tremendously excited to introduce the IntercityHotel Dubai Jaddaf Waterfront. Located at the heart of Dubai, nestled between the historical landmarks of the city and iconic Downtown destination, this property commemorates Deutsche Hospitality’s commitment to providing premium personalised experiences internationally, and is set to become a local favourite and a coveted hotel for tourists.”

The IntercityHotel Dubai Jaddaf Waterfront joins other IntercityHotels in Oman and Saudi Arabia as the fourth hotel to be operated under the brand in the Middle East.

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Vision, passion and cosmopolitanism. Deutsche Hospitality delivers the perfect guest experience. Tradition and an eye for the future come together in an inimitable portfolio of eight brands operating across more than 160 hotels globally. “Celebrating luxurious simplicity.”: Steigenberger Icons are extraordinary luxury hotels which combine historical uniqueness and modern concepts. The Steigenberger Porsche Design Hotels brand is generating innovative impetuses in the Luxury Lifestyle Segment. Steigenberger Hotels & Resorts represent the epitome of upscale hospitality on three continents. Jaz in the City’s Lifestyle Hotels dictate the rhythm in the Upscale Sector. House of Beats unites a passion for the hotel business with the fascination of lifestyle, fashion and music. IntercityHotel is located at the very hub of any destination and offers a true home of comfort and mobility in the Midscale Segment. MAXX by Deutsche Hospitality is a charismatic conversion brand which is also positioned in the midscale area of the market. Zleep Hotels provide a smart marriage of design and functionality in the Economy Segment. All of these brands are unified under H-Rewards, Deutsche Hospitality’s loyalty program which yields benefits from the first booking onwards. The vision is clear. In conjunction with its shareholder Huazhu, Deutsche Hospitality aims to advance to become one of Europe’s leading hotel companies.

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