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- Dubai Chamber launched the CMI Playbook at the 12th World Chambers Congress in Dubai, as a guide designed to help chambers adopt the new framework.
Dubai, UAE: Chamber leaders have endorsed the Chamber Model Innovation (CMI) as a practical and effective framework that has helped them achieve positive results and changes, which enabled them to revamp their services.
Bogota Chamber, Brampton Chamber and Federation of Belgian Chambers – all members of the World Chambers Federation: Chambers 4.0 Task Force, participated in a pilot project over the last year, which was designed to help chambers use the CMI framework to align services with changing member needs and adopt a more innovative and customer-centric approach to services and offerings.
“Our CMI experience has truly been transformational. It enables our organization to both better serve and better leverage the insights of our business community. These insights are defining the new normal and changing the world,” said Todd Letts, CEO of the Brampton Board of Trade, who said the organisation used CMI as an oracle to better understand today’s and the next generation of business leaders.
“I highly recommend that my peers around the world get at it. The future doesn’t wait, neither should chambers,” Letts said. He recommended that Dubai Chamber establish a global Chamber 4.0 institute in Dubai where chambers from around the world could visit and learn about chamber-led innovation.
“We are on a learning curve with CMI. Idea generation is probably the easiest part of the journey. We now have to be more daring in the field of experimentation, A/B scenario testing. Moving forward by trial and error is the real challenge ahead of us,” said Wouter Van Gulck, General Manager, Federation of Belgian Chambers of Commerce, Belgium.
“CMI contains all the ingredients to bring chambers in the era of connected organisations. Connected with each other, connected with our members, connected with society, connected with the future,” he explained, adding that Dubai Chamber can play a pivotal role in facilitating knowledge sharing and cooperation on innovation within the global chambers community.
“Adopting CMI has been a process of steady growth. Since its application, we have improved processes and found new ways and alternatives for different circumstances, generating a positive impact in different BCC's departments and sectors, having benefits and responses to our customers‘ business needs,” said Nicolás Uribe Rueda, WCF Vice Chair. President, Bogota Chamber of Commerce.
“CMI generated significant changes in our institution such as adoption and use of digital technologies increased the effectiveness and efficiency of the departments,” Rueda said.
“When you see all benefits that CMI offers to your chamber of commerce, you keep moving and growing. CMI is a benefit strategic for all chambers or commerce to adopt it,” he added.
Dubai Chamber unveiled the Chamber Model Innovation framework at the 12th World Chambers Congress, which took place November 23-25, 2021 in Dubai. The Congress, organised under the theme Generation Next: Chambers 4.0, brought together chamber leaders from around the world to examine the role of technology in reshaping chamber strategies and practices.
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Established in 1965, the Dubai Chamber of Commerce & Industry is a non-profit public entity, whose mission is to represent, support and protect the interests of the business community in Dubai by creating a favourable business environment, supporting the development of business, and by promoting Dubai as an international business hub.
Dubai Chamber of Commerce and Industry provides an integrated system of smart and electronic services that cover all the requirements of the business community, enabling businesses to complete all their transactions remotely easily, easily and according to the highest international standards. The Chamber is one of the pioneer provider of smart services, with smart transformation of 98% of its core services, which can be accessed using the smart application of the Chamber or by visiting the website.
For more information, please contact:
Ruba Abdel Halim
Manager, PR & Corporate Communications
Tel: +971 4 2028450
Email: ruba.halim@dubaichamber.com
© Press Release 2021
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