Muscat, Oman: Atyab Food Industries, a homegrown Omani brand and one of the leading industrial bakeries in the Gulf region, has completed an extensive rebranding effort in response to accelerated company growth and a renewal of its corporate vision. At the heart of this rebranding is an update to the corporate logo with ‘Atyab’ boldly on display – the updated brand identity under which the company aims to launch a host of new products to better serve and bring smiles to its customers across the region.
The company has recently launched its new brand identity in the Sultanate of Oman. Commenting on the introduction of the new branding, the CEO of Atyab, Ali Kashoob said, “Atyab is truly a 'one-of-a-kind' industrial bakery that has served as an essential part of Oman’s food industry for the past ten years, often clubbed as a trusted brand under ‘Dahabi’. As the market has continued to evolve, our authentic Omani taste and quality helped us connect with our customers and grow in popularity with each passing year. We now feel that Atyab is ready to serve the region’s changing needs, bringing smiles to the faces of our customers across Oman and the region with the best, most nutritious, and tasty food we can offer under our own brand.
“The launch of this new brand identity is, therefore, a major milestone for us as a company. For this reason, we wanted to design a logo that would exemplify our passion for food and the level of care we put into every product we produce. Extreme thought and care were subsequently put into every aspect of our new logo, and I feel that, together with our new product offerings, our new brand identity completely embodies each of these aspects of our business in both emotion and design.”
Atyab’s new brand identity and logo, which will eventually adorn the packaging of a range of new products as they are launched, features the name in clear, direct font signifying the company’s magnitude. The “playful smiles” above it have been intentionally and carefully designed to be perceived in multiple ways. They first and foremost reflect the brand’s offering: good food that makes you happy. The interlinked smiles also represent the consumer and the brand connected by the love of good food and togetherness. The logo can also be perceived as interlinked Omani dhows, signifying that food from Oman delights the world. Lastly, the symbols also represent a bright moon and a darker moon – markers of the region and signify the journey and rise of Atyab as a brand that truly understands quality food.
This journey, began in 2012 with Atyab Food Industries establishing itself in the Sultanate of Oman, at a time when the country was largely importing products and services from around the world for its people. Atyab as a brand saw this both as a challenge and an opportunity. With the help of sustained and sound investments, the brand built a state-of-the-art production facility and took great pride in manufacturing essential food products in-house. As a result, Atyab established itself as a truly homegrown Omani brand, one that provided an authentic and unmatched flavour.
From the very beginning, every aspect of the company's operations and products have been devoted to maintaining the highest standards of quality possible. The company even has an in-house research and development laboratory dedicated to this purpose. Its research is aimed at providing healthier products to the market as well as helping Atyab keep pace with global developments and industry standards. Coupled with the latest manufacturing techniques and technologies, and the finest ingredients on the market, Atyab has managed to earn itself the highest-level food safety and quality certifications. These include HACCP, ISO 22000 and FSSC 22000. The company is also regularly audited by international institutional clients for food, safety, and hygiene, consistently achieving high scores across the board. As a result, Atyab is also recognised as a ‘trusted partner’ by several renowned brands and institutions from across the region.
With time, this dedication to quality coupled with the authentic taste of the company’s products, enabled it to grow as a trusted brand in the market; eventually expanding its business to the UAE, followed by Yemen, Qatar, KSA, Bahrain, Iraq, and Hong Kong. Today, the brand’s products are distributed to all segments in Oman as well as the UAE, reaching more than 6,000 outlets through its fleet of over 200 vehicles that deliver the products fresh every single day.
“One of the secrets to our continued success, quality, and unique taste is the specially formulated ‘Dahabi’ flour, which is mixed exclusively for Atyab. With this flour, we continue to deliver only the tastiest, most nutritious, and highest quality food that our customers in Oman and beyond have come to expect from us. Under the new brand, we shall continue to expand our product line, offering new and improved foods that keep our customers healthy and always puts a smile on their faces,” concluded Ali Kashoob.
For more information on Atyab, you can follow the brand on its ‘Atyab Foods’ LinkedIn page or @atyab_foods on Twitter and Instagram. You can also visit www.atyabfoodindustries.com
-Ends-
About Atyab:
Atyab operates as one of the top industrial bakeries in the Gulf region that brings together more than 300 different fresh and frozen bakery products under one roof. The industrial facility is spread over a plot area of 60,000 square meters at Barka in the Sultanate of Oman. Atyab is a subsidiary of Atyab Investments LLC, the investment arm of Oman Flour Mills S.A.O.G. The bakery has an automated production facility and houses best-in-class, technologically advanced machinery with an hourly capacity to produce 24,000 Buns, 6,500 packs of Slice Breads, 26,000 Arabic Bread and a wide variety of Muffins, Croissants, Puff Pastries, Cakes, and other speciality products.
The bakery also houses frozen production lines that produce speciality Buns, Baguettes, Pizzas, Frozen dough, and more. Its products are sold under the brand names ‘Dahabi’ and ‘Atyab’ and distributed throughout Oman via the company’s depots at Barka, Saham, Muscat, Ibra, Nizwa and Ibri. The company has expanded the business to UAE, Yemen, Qatar, KSA, Bahrain, Iraq, and Hong Kong. Its products are distributed to all segments in Oman as well as the UAE, reaching more than 6,000 outlets through a fleet of 200 vehicles that deliver the products fresh every day. Atyab is synonymous with quality and has achieved the highest levels of certification for quality and food safety including HACCP, ISO 22000 and FSSC 22000.
© Press Release 2022
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
