Dubai: “I am of the belief that 2019 is not only going to be the year when we become the happiest agency in Dubai, with an outlook full of unconventional growth, data-led creativity and digital innovation but that Ali Shabaz joining our team is a critical step towards that vision. We are extremely proud that he chose our vision as his own” says Mimi Nicklin, Managing Director Middle East & Africa, on talking about Ali Shabaz joining their team this week.

Ali was recently voted as one of the top 5 Creative Leaders for the Middle East region by BWR 2018, and his move to RAPP signifies his passion for creative leadership in the digital and data led sphere.

“Brands, today, are looking for breakthrough creativity that leads to results. I believe the way we, at RAPP, approach marketing issues for clients will deliver on both these fronts very well. It’s a new world and I’m excited to be part of this journey with RAPP” stated Shabaz.

Having led winning creative teams in China, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and more recently across the Middle East including Saudi Arabia and the UAE, Ali’s extensive career spans over twenty years.  His work has been recognized at every major award show globally, with over 30 wins across Cannes, Webbys, FWA Awards, D&AD, Effies, AMEs, Spikes (3 Grands Prix), Lynx, and One Show and he has been selected for numerous jury panels including Cannes (Design, Press, and Outdoor), D&AD, Spikes, Adfest and Facebook Awards. Of his most notable clients Ali has worked across BMW, HSBC, Unilever (Sunsilk &Knorr), P&G (Pantene, Gillette), GSK, Hong Kong Tourism Board, EDB Singapore, Lego and Ministry of Health UAE.

As a strategic and creative partnership, Mimi and Ali share a very clear vision for building a creatively exceptional, agile and data led business of the future that brings a new energy to the creative industries in Dubai today. “We feel this region is ready for a more transparent, agile and data inspired era of creative partnership. We are introducing not only a new talent set, alongside a cultural and leadership overhaul to attract and keep that talent, but we are also investing into a host of new technology & marketing science leadership to ensure that we are driving the delivery agility that has traditionally only been seen in the software development space. As far as we know we are the only team doing this in Dubai today and our optimism for this is oozing from every new brief we work on!” concludes Nicklin.

ABOUT RAPP Middle East
RAPP Worldwide, part of Omnicom Group, has been driving personalised creative communications and data-driven marketing science to some of the world’s biggest brands for over 50 years. Headquartered in London and New York, RAPP has 14 international offices spanning four continents.

Here in the Middle East & Africa region RAPP brings their global expertise in data-centric creativity, automation of communication and digital customer journey delivery to the some of the region’s leading brands and is focused on driving the nuances of creativity in a world led by data analytics. In the region, their key clients are MetLife Insurance, BMW, Intel, Emirates Group and Meshico Group.

© Press Release 2019

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