Muscat: SAP SE has announced a new research study, in partnership with Oxford Economics, designed to discover how businesses are incorporating a holistic management approach into everyday business strategy and operations.

“Amid the COVID-19 pandemic, Oman’s organisations are aligned with the global survey results that show many organisations are investing in new technologies across everyday operations to enhance employee and customer experiences,” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “Across the Sultanate, organisations that digitally transform into Intelligent Enterprises can become more resilient, and both sustainably profitable and profitably sustainable.”

Among Oman’s largest oil and gas companies, Petroleum Development Oman (PDO), is digitally transforming with SAP’s real-time technologies. PDO now has full visibility on operations, uses digital dashboards to enhance performance and production, and better manages human resources transactions.

In the Sultanate, SAP is seeing rapid digital transformation among seven key industry verticals: banking, government, healthcare, oil and gas, professional services, retail, and utilities. Oman’s organisations are facing numerous challenges - including instituting remote work, changing workforce needs, supply chain disruption, reskilling and retraining employees, and getting closer to their customers.

“Across the Sultanate, industry verticals are readily adopting the latest real-time innovations – from better understanding employee readiness for remote work to video-based courses, and posting sourcing needs from suppliers across the world on digital platforms,” added Sergio Maccotta. “Omani organisations that digitally transform now will emerge more agile, customer-centric, and competitive post-pandemic.”

The survey was conducted with 3,000 global business executives across 10 industries during the start of the coronavirus pandemic. Key findings include: 32 per cent of organisations are investing in new technologies to analyse data.

Top three technologies seeing investment are artificial intelligence (34 per cent), Internet of Things (33 per cent), and analytics (27 per cent). 34 per cent are retraining employees to work with data. 25 per cent are extending data governance policies across the business ecosystem.

Technology investments are contributing to organizational success, including improving citizen and customer experiences (48 per cent), employee experiences (47 per cent), and employee productivity (46 per cent).

© Muscat Media Group Provided by SyndiGate Media Inc. (Syndigate.info).

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