ArabFinance: Egyptian online fashion startup La Reina raised an undisclosed six-div investment in a seed round, according to a September 28thpress release.

The financing was secured from 500 Startups, Cairo-based Algebra Ventures, and some angel investors, the company added.

La Reina will use the investment to expand its team and launch its newest fashion subscription service, the Box, which is available on the startup’s app and website.

La Reina CEO and Co-Founder Ghada Eltanawy said, “We created The Box to offer practical shopping solutions for women who lead busy lives but are also keen on looking their absolute best every single day.”

The startup previously secured $1 million in a funding round led by Algebra Ventures in 2018, two years following its establishment.

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