Egypt - Integrated Diagnostics Holdings (IDH) has launched the third branch of Al-Borg Scan in the strategic Heliopolis neighbourhood of East Cairo, according to a press release.

This is the first Al-Borg Branch to be established in East Cairo, and is expected to play a vital role in boosting the venture’s brand equity, IDH said.

The new branch is provided with the latest modern technology available in the market and will offer a “full-suite of radiology services, including but not limited to magnetic resonance imaging (MRI), computed tomography (CT), x-ray and contrast studies, ultrasonography, echocardiography, electrocardiography (ECG), electroencephalography (EEG), electromyography (EMG) in addition to panoramic exams for jaws and teeth and interventional radiology-based services.

Commenting on the branch’s inauguration, IDH CEO Hend El Sherbini said: “I am delighted to announce the launch of Al-Borg Scan’s third branch which sees us further expand our geographic reach, bringing our high-quality radiology services to growing number of patients.”

“The launch comes as part of a wider ramp up strategy which in the last three years has seen us effectively expand our radiology venture in step with the growing demand for high-quality radiology services in our home market of Egypt.

“This has enabled us to capitalise on the important growth opportunities offered by Egypt’s fragmented radiology market while delivering on our vision of providing patients with a one-stop-shop service offering featuring both pathology and radiology,” she added.

Launched in 2018, Al-Borg Scan recorded a 124% year-on-year surge in revenues during the first half (H1) of 2021 due to the increasing tests carried out as well as the growing number of patients served.

It is worth noting that IDH reported a consolidated net profit before minority interest of EGP 668.210 million for H1 of 2021, compared to EGP 178.76 million in H1 2020.

IDH is a consumer healthcare company in the Middle East and Africa with operations in Egypt, Jordan, Sudan, and Nigeria. The Group’s core brands include Al Borg, Al Borg Scan, and Al Mokhtabar in Egypt, as well as Biolab in Jordan, Ultralab, and Al Mokhtabar Sudan both in Sudan and Echo-Lab in Nigeria.

 

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