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Apple has held preliminary talks with Baidu about using the Chinese company's generative artificial-intelligence technology in its devices in China, the Wall Street Journal reported on Friday.
U.S.-listed shares of Baidu rose 5% in premarket trading.
Apple and Baidu did not immediately respond to Reuters' requests for comment.
(Reporting by Yuvraj Malik in Bengaluru; Editing by Anil D'Silva)