Kuwait: Zain, the leading digital service provider in Kuwait, announced its main sponsorship of LEGO Shows, the largest LEGO spectacle in the Middle East. The family-oriented educational event, which comes to Kuwait for the very first time, will be held at the Kuwait International Fair in Mishref (Hall 4A) during 15 – 19 October.

During the press conference, Zain expressed its keenness on supporting such innovative initiatives as part of its strategy towards encouraging education and creativity. The company is keen on contributing to the development and enrichment of various creative skills within young age groups, especially children. Zain is particularly keen on supporting entities that offer the proper educational environment for the next generations as per the highest international standards.

LEGO Shows hosts 24 unique entertainment zones that feature cartoon characters and themes from the world’s biggest entertainment brands. Children and their families can together enjoy many educational and entertainment activities that center around building LEGO blocks, including LEGO pools, robotics, and more. All the activities were designed to offer a rich educational experience for children to develop their creative and cognitive skills in an innovative and fun manner. The event will also feature a huge Zain Mosaïque artwork sized 8x4m and composed of 400 LEGO bricks, which children and their families can build together. In addition, a ‘Zain 5G Rocket’ model, built entirely of LEGO bricks, will be featured at the event.

By supporting this unique event, Zain seeks to offer the best educational environment for children in Kuwait to nurture their talents, enrich their skills, and promote innovation and creativity within them from an early age. Zain believes in the important role education plays in building the future. The company’s efforts in this regard includes Zain’s annual plays, which deliver positive messages to children in a captivating theatrical fashion.

Zain further reaffirms its commitment to supporting any entity that offers the proper educational environment for the next generation as per the highest international standards. The company will spare no efforts in offering its support to such initiatives and programs that serve the community and contribute to the further progress of the country.

ENDS

© Press Release 2019

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