YouGov, the international research and data analytics group, has appointed Emma-Louise McInnes as Global Sector Head of Banking & Insurance. The appointment underlines YouGov’s commitment to delivering the best data and clearest insights for the sector.
Emma brings over 20 years’ financial services experience to YouGov. As well as leading her own research-led strategic consultancy, she has also held senior positions at Nielsen – as HSBC’s Global Client Business Partner – and Synovate, where she headed up financial services across the UAE and GCC. Her principal task at YouGov is to further enhance YouGov’s banking and insurance analytics, enriching the company’s data and research tools to benefit the sector.
Frank Saez, YouGov’s Global Head of Sector Experts: “A long-standing issue for marketers, insights managers and brands in the banking and insurance sector is their reliance on poor quality, slow-moving data that can only provide an out-of-date snapshot of how consumers think and act. But we offer a better way. YouGov’s connected data set is the best in the world – providing a detailed and up-to-date view of people’s attitudes and behaviours. Banking and insurance has always been a key sector for us and with Emma now on board, our footprint in the industry will only increase as more people make full use of our insights.”
Emma McInnes, Global Sector Head of Banking & Finance at YouGov: “The banking and insurance industry is going through a real moment of transformation. This is not only because of the digitisation of the sector across the world but also because of anticipated changes in people’s attitudes and behaviours as we start to the slow journey out of the pandemic. YouGov’s depth of consumer data is revolutionary to clients as it goes beyond what traditional research can do – meaning they can get answers quicker and understand consumers in greater depth than ever before.”
YouGov recently enhanced its financial data offering with the acquisition of Open Banking start-up Lean App. The move means its existing products and services will be enriched with data confirming the value, timing, and frequency of purchases made both online and offline, across nearly 40 industries. This data, combined with attitudinal insights from YouGov Profiles, the Company’s audience profiling and targeting tool, provides truly connected market intelligence data.
The appointment of Emma McInnes is part of YouGov’s strategy to ensure a wider array of sectors benefit from its data and tools. YouGov has recently invested in hires across other key strategic sectors, such as Tamara Alesi and Jules Newby heading up its push among media owners and content providers, Nicole Pike heading up the esports and gaming sector, Eva Stewart who is responsible for expanding YouGov’s presence in the travel and tourism space, and Oliver Rowe who is heading up its drive in leisure and entertainment. Earlier this month, YouGov unveiled Suzanna Mitrovich to lead its automotive drive.
© Press Release 2021
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