24 October 2016
· Global personality list includes Dr. Marshall Goldsmith, Arthur F. Carmazzi, Fon Trompenaars and Tom Abbott among others

· B.E.A.T.S is a platform evolved from the industry and regional needs addressing the challenges and opportunities which industries face

· Focusing on the challenges and opportunities which industries face, the media visibility includes a strategic mass media outreach spreading across pre and post event

Dubai, United Arab Emirates - Yardstick Marketing Management, amidst its varied range of clientele now represents globally celebrated personalities and motivational speakers in Dubai. B.E.A.T.S Foundation, a platform evolved from the industry and regional needs to create more in less, is hosting a hands-on workshop at the Jumeirah Beach Hotel in Dubai, to address the current challenges that industries face on 23rd and 24 November, 2016. B.E.A.T.S Foundation in collaboration with Vinsys, a globally acclaimed individual and corporate training provider in Dubai, Yardstick’s task on hand is to strategically generate media interest and create a buzz around global speakers visit to Dubai in November.

This interactive workshop will begin with a unique discussion on the challenges that come with success in leadership and demonstrate how to use ‘what to stop’ in coaching.

Vinsys has a legacy of empowering professionals with knowledge since 15+ years. Till date the company has enlightened and trained 600,000+ professionals around the world. Today, they are present across the globe having footprints in Australia, China, India, Kenya, Malaysia, Oman, Singapore, Tanzania, UAE and USA.  As PR partners, Yardstick Marketing Management carefully brainstorms on each of the speaker, highlighting the main element from their global strategies that would work with the requirements of SME’s and suit their local business needs. Given the limited time that each speaker visits the region, every media outreach is planned well in advance and every opportunity is strategically worked on to achieve maximum results. 

Founding Partner, Mr. Vikrant Patil, CEO and M.D., VINSYS said “We are very pleased to collaborate with Yardstick Marketing Management our strategy partners to garner our public relations effort in the region.  Yardstick has built a strong portfolio over the years representing global authors and speakers in the region. We are hopeful that they will perform beyond our expectations in offering us personalized attention, creative ideas and eloquent written materials for our public awareness campaign.  Owing to their dedication and professionalism, we are looking at establishing a greater awareness in the community we are serving.  Also their faith and trust in the service we are providing, comes across in the enthusiasm and every interaction they have with the media on our behalf.”

Commenting on this, Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai said, “We are extremely pleased to partner with Vinsys group in Dubai to promote and support the learning culture in UAE. There is a lot of demand for self-help coaches in the region as more and more individuals realize the need for Life and business coaching. Our clientele extends well beyond Jim Kouzes, Jairek Robins, Verne Harnish, Marshall Goldsmith, Ron Kaufman, Dave Ulrich among others. Global and renowned personalities like such inspire individuals and corporates to learn and grow for optimal performance, professionally and personally. It has been an absolute pleasure representing them, here in Dubai. We look forward to our association with Vinsys representing the upcoming B.E.A.T.S. event where we will be profiling speakers such as Dr. Marshall Goldsmith, Mr. Arthur Carmazzi, Mr. Tom Abbott and Mr. Fons Trompenaars.”

For more information, insights, interview or information please contact:
Dimple Menezes
Senior Account Executive
Yardstick Marketing Management
303A, Al Manal Towers
Aster Pharmacy and Burger King Building
Sheikh Zayed Road (Seaside)
Dubai, UAE
Tel: 971 4 351 8584 (Ext: 102)
Mob: 971 55 61 26 298
E – dimple@yardstick-marketing.com
W – www.yardstick-marketing.com

© Press Release 2016