DUBAI: Western Union, a leader in cross-border, cross-currency money movement and payments, and IMG Worlds of Adventure, world’s largest indoor theme park located in Dubai, have come together to offer customers an exciting opportunity to win free Ultimate Fast Track passes, in addition to other prizes.
To qualify for the promotion, customers in the United Arab Emirates are required to send money through the Western Union® mobile app or Westernunion.com between October 1, 2019, and December 31, 2019.
With every transaction via Western Union’s digital channels, customers will be automatically eligible to receive up to two free Ultimate Fast Track passes worth AED410 to be redeemed at the park with a purchase of two entry tickets. With an Ultimate Fast Track pass, ticket holders can enjoy unlimited skip-the-line access to all the rides and attractions at IMG Worlds of Adventure.
From October 1 to November 30, 2019, customers displaying; the Western Union mobile app installed on their smartphones can receive instantly discounted park entry tickets at AED189 each instead of AED299 at the ticket counter.
Customer can also enjoy a 10% discount on food and beverages at restaurants within the park for the full duration of the promotion just by showing the Western Union® app on their mobile and collecting a food voucher from the IMG Worlds of Adventure Ticket Office/Guest Relations counter.
“Western Union has been providing money transfer services in the UAE for over 20 years. Over the past two decades, we have helped connect the global citizens working and living here to their loved ones back home, by moving money for education, healthcare, and regular support, amongst many other reasons. Earlier this year, we launched our digital services enabling customers to send money online or within the app. We greatly appreciate the loyalty and trust of our customers and are excited to collaborate with IMG Worlds of Adventure to reward customers with an exciting day at the park with their loved ones,” said Salma Massoud, Digital Go to Market Lead, Middle East and Africa.
“This is a rewarding opportunity for customers, giving them privileges that will allow them to skip the lines at the busiest attractions at the park, making the day relaxing for them and their loved ones, while also benefiting from some additional offers. It is our honor to reward our customers for their continued loyalty with our brand,” added Massoud.
“Collaborating with Western Union on this exciting promotion is a perfect brand fit, as both companies are leading the way forward in innovation, technology and customer experiences in their respective fields. We are excited to create a value proposition for all Western Union Customers allowing them a unique experience in IMG Worlds of Adventure by getting fast track access on all the park rides and attractions along with multiple other benefits and discount. IMG Worlds of Adventure is Dubai’s first theme park with global brands such as Marvel and Cartoon Network inside, delivering a fully immersive experience. We look forward to providing even more unique and valued-added experiences as part of our strategic collaboration with Western Union,” said Lennard Otto, Chief Executive Officer, IMG Worlds of Adventure.
CUSTOMER GUIDANCE
In line with the local regulations, prior to the first use of the online service, customers are required to register on www.westernunion.com, then verify in-person with their valid government-issued resident ID at an Al Fardan Exchange Agent location. After successful verification, customers will receive a notification confirming they can now conveniently send Western Union money transfers anytime, with a few clicks, online. The Western Union® mobile app is available for both iOS and Android users.
The offer with IMG Worlds of Adventure is available from October 1, 2019, to December 31, 2019, and is subject to the following:
- With every qualifying transaction, the customer will receive up to two free ultimate fast track passes which can be redeemed at the park with a purchase of two entry tickets. If the customer purchases one entry ticket, he/she will be eligible for one free ultimate fast track pass.
- Eligible customers will receive their promo codes for the Ultimate Fast Track passes redemption, through a call, SMS or e-mail from Western Union.
- A total of 5000 Ultimate Fast Track passes will be given away. The offer is valid only during the term of the promotion and while stocks last.
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About Western Union
The Western Union Company (NYSE: WU) is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. As of June 30, 2019, our network included over 550,000 retail agent locations offering Western Union, Vigo or Orlandi Valuta branded services in more than 200 countries and territories, with the capability to send money to billions of accounts. Additionally, westernunion.com, our fastest growing channel in 2018, is available in more than 70 countries, plus additional territories, to move money around the world. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth. For more information, visit www.westernunion.com.
About IMG Worlds of Adventure
IMG Worlds of Adventure is the world’s largest indoor theme park located in Dubai, UAE. IMG Worlds of Adventure promises guests an immersive indoor theme park experience, bringing together the best international and local interactive entertainment and globally recognized characters and super heroes. At the park there are five unique worlds spanning across a vast 1.5 million square feet, all under one roof, Cartoon Network and Marvel as well as the Ilyas & Mustafa Galadari Group’s original concept the Lost Valley-Dinosaur Adventure joined together by IMG Boulevard and The Haunted Hotel. The park is fully indoors and comprises five zones including 25 original retail concept stores, 28 immersive F&B outlets, over 1,500 employees and 4,500 parking spaces including a 12-screen state-of-the-art Novo Cinema multiplex with an IMAX screen and three VIP theatres. Ticket available for online purchase on the website www.IMGworlds.com for an all-day adventure, offering access to over 20 signature rides and attractions, including live shows and a 5D cinema experience. IMG Worlds of Adventure is the first of the IMG Group’s planned developments in the leisure and entertainment industry with future expansion projected both locally and internationally.
For further information, please contact:
Western Union Middle East, Africa, Asia-Pacific
Karen Santos; Karen.Santos2@westernunion.com
IMG Worlds of Adventure
Aisha Al Amiri; Aisha.AlAmiri@IMGworlds.com
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