Dubai, UAE – Mikdad Bhabhrawala, CEO of Western Furniture LLC, was recognised as one the most powerful leaders of the MENA region by Images Retail Me. He received an Images RetailME Icons 100 Award in acknowledgment of his contributions to the Italian furniture scene in the UAE through Western Furniture and its flagship brand, Natuzzi Italia, at the Images RetailME Icons 100 gala dinner held on August 5th at the JW Marriot Marquis Hotel.
Gayatri Dongre, Senior General Manager, Western Furniture LLC said, “As a businessman and entrepreneur, Mr. Mikdad has placed profound footprints in the UAE and GCC’s pathway to becoming a leader in the premium luxury furniture retail sector. It is an honour to work with him and we are so proud of him for this ostentatious award that is very well-deserved.”
Mikdad played an integral role in porting Western Furniture, and Natuzzi Italia, from Italy to the UAE furniture market and integrating it into the furniture scene in the GCC. Through his relations with designers and an incredible knowledge of the market and the region he was able to establish Western Furniture in the MENA, with the strongest presence being in the UAE.
From a standard store with 11,500 square feet of space when it opened in 1992, Western Furniture now occupies 100,000 square feet of retail space at sprawling showrooms in Dubai and Abu Dhabi. Showcasing the largest and finest selections of living room furniture, bedroom sets, dining room sets, as well as a wide range of decorative accessories, the brand offers classic and contemporary pieces representing the elegance and expertise of Italian craftsmanship.
Mikdad’s commitment to the Italian furniture scene also saw the immense success of Natuzzi Italia, the premium brand of the Natuzzi Group. A mono-brand store located on Sheikh Zayed Road, which happens to be the largest showroom in the world, was opened. Offering stylish and highly sought after furniture and home furnishing, the store saw profits and revenue increase exponentially over the last few years and even maintained this momentum through the recent pandemic.
Through the implication of a ground-breaking, user-friendly and trust worthy virtual store concept, Natuzzi Italia continued to sell its edgy and luxurious items throughout the quarantine and lockdown periods at the height of the pandemic. Sales continued to soar as the city began to return to normal as Mr. Mikdad mandated a strict protocol by limiting the capacity of the store and implemented a rotation of sanitization. Every hour, all surfaces such as couches, tables and beds were cleaned and sanitized, allowing customers to reliably try out any and all luxurious items comfortably and in a safe environment.
The RetailMe Icon 100 awards will celebrate and recognise 100 trailblazers who have set the scene in the region in and risen to build bridges over troubled waters in light of recent challenges created by the pandemic. Prioritising people over profit and purpose over revenue, the icons will be awarded for their trailblazing innovations, collaborations and operations in wake of the challenging times we are facing. The industry trailblazers will be awarded based on their achievements, contributions, and the impact they’ve created in the industry.
Accepting his award Mr. Mikdad thanked his family, employees, and customers, and said, “Italian furniture was always my passion, and foreseeing the market demand for it, realising it and making that it a major success never seemed like hard work for me, as it was the equivalent of a dream come true for me.”
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
