PHOTO
Dubai, UAE – Western Digital Corporation (NASDAQ: WDC), a global leader in data storage, showcased its expanded range of AI-enabled edge to core surveillance solutions through its ‘Beyond Surveillance’ campaign at GITEX Technology Week in Dubai. Located at Sheikh Rashid Hall, booth SR-E6, the two-storey booth presented a full range of the latest WD Purple surveillance range as well as hero products from the company’s WD and SanDisk brands.
The video surveillance market in the Middle East is growing and this in turn puts the spotlight on storage solutions that support the exponential growth in surveillance data and footage. According to IDC, the amount of data generated by surveillance solutions is expected to grow by 25% per year through 2022[1] globally. As the surveillance industry moves to higher-resolution cameras and new applications requiring real-time analytics, WD’s full edge-to-core surveillance portfolio shifts focus from ‘seeing’ to safety and insights.
Built around the themes of capture, store and analyze, WD has launched three key new products for the Middle East Market at GITEX 2018: the WD Purple MicroSD card (Capture); the WD Purple12TB HDD (Store), and the enterprise class WD Ultrastar 14TB (Analyze). The new WD Purple MicroSD card comes with 24/7 video recording capabilities for up to two years of continuous use. It is also built for endurance, being able to withstand the toughest of weather conditions, and even function seamlessly at extreme temperatures of -25 degrees to 85 degrees. The WD Purple 12TB HDD is a surveillance-class drive with purpose-built Artificial Intelligence (AI) capabilities that support real-time detection of AI-triggered events at the point of capture with continuous background learning in emerging DVR and NVR systems with AI capabilities. It comes with support for up to 64 cameras and Deep Learning technology. The UltraStar HDD is targeted at Enterprise solutions and has 10 times the workload capacity of the regular desktop drives and also includes Deep Learning technology.
Speaking at the event, Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital Corporation said, “Several countries in the Middle East are investing in the latest safe city technology innovations to keep their cities safe and secure. Video surveillance is a huge part of this technology and as it expands and evolves into a more intelligent science, so must storage. Beyond Surveillance is the latest campaign from WD that focuses on complementing modern surveillance technology with powerful storage solutions. Our WD Purple portfolio supports the capture of multiple high resolution video streams while simultaneously assessing recorded video to support deep learning and analytics such as facial or object recognition or traffic heat maps.”
At GITEX 2018, Western Digital is also showcasing flagship products from WD and SanDisk. For example, the SanDisk Extreme Portable SSD, a rugged and tough SSD that is capable of taking on rain, splashes, spills and dust, while still delivering 550MB/s read speeds and a 2TB storage option. Also on display is the SanDisk 400GB UHS-I microSD card that gives Android users a whole new mobile experience, with faster performance and read speeds. Visitors to the Western Digital stand can also view the recently launched super-fast Black NVME SSD; the WD Blue, Green and Black SSD drives; and the diverse range of SanDisk mobile storage solutions including the iXpand and Dual Drive storage solutions for iOS and Android phones.
-Ends-
About Western Digital®
Western Digital creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry -leading solutions deliver the possibilities of data.
Western Digital® data-centric solutions are marketed under the G- Technology™, HGST, SanDisk®, Upthere™ and WD® brands.
Western Digital, the Western Digital logo, G- Technology, HGST, SanDisk, Tegile, Upthere and WD are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries.
Media Contact:
Tasneem Al-Tamimi
Impact Porter Novelli
t.altamimi@ipn.ae
Ph : +971 5477 88550
Zaina Tahboub
PR Manager Middle East, Africa and Turkey, Western Digital
Zaina.tahboub@wdc.com
Mob. : +971 56 4044208
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
