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DUBAI, UAE — WatchBox, the world’s leading platform for collectible luxury watches, marked the second anniversary of its joint venture with Ahmed Seddiqi & Sons with a celebratory gathering during Dubai Watch Week. Having made its initial debut in the Middle East alongside Dubai Watch Week 2019, the company has since achieved remarkable growth, establishing relationships with collectors across the region, and curating a dynamic inventory to meet the tastes of the local market.
WatchBox announced expansion plans for 2022 fueled by its recent $165 million equity investment, which includes a new location in Riyadh to support the burgeoning interests of Saudi watch collectors who are seeking a trustworthy resource for collecting, selling, and trading high-end luxury watches. Justin Reis, WatchBox global CEO and co-founder, shared, “Our strategy revolves entirely around the interests of our community, sharing in their collecting journey, and bringing to life personal, high-touch experiences – a perfect fit with the energy of Dubai Watch Week.”
The success and growth of WatchBox Middle East is built upon the strong foundation of the partnership between WatchBox and Ahmed Seddiqi & Sons. Justin added, “We’re excited to bring the WatchBox concept to KSA with the support and guidance of the Seddiqi family, who have paved the way in delivering a standard of excellence for product, service, and sharing in the passion of watch collecting.”
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ABOUT WATCHBOX
WatchBox is the world’s leading platform for collectible luxury timepieces, founded in 2017 by Justin Reis, Tay Liam Wee, and Danny Govberg. Offering the largest collection of pristine condition luxury watches, authenticated, and backed by a global warranty, WatchBox is the watch collector’s ultimate destination. Members of the WatchBox collector community receive white- glove concierge service online or at any of our global locations in the US, Hong Kong, Singapore, Switzerland, and Dubai, with additional locations on the way. As a technology-first platform and pioneer in media-driven commerce, WatchBox produces and distributes original video content daily, with a growing library that includes market insights, collector interviews, and thousands of watch reviews. Learn more at www.thewatchbox.com.
PRESS CONTACTS
WatchBox Middle East: Sara Barakat | sara.barakat@thewatchbox.com
WatchBox Global: Caroline Kallman Joffe | caroline@wbgcorporate.com
© Press Release 2021
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