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Riyadh, Saudi Arabia: VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, hosted the world premiere last night of Before We Forget, a Saudi film produced by DKL Studio. The premiere, which took place at VOX Cinemas The Esplanade in Riyadh, was attended by actors Meshaal Mteiry and Ghazi Hamad and producer Fadi Ismail who took part in a panel discussion following the screening. VOX Cinemas is the exclusive distributor of the family drama, which releases across Saudi Arabia, United Arab Emirates, Oman, Kuwait and Bahrain on Thursday, 21 October.
Directed by Nawaf Al Janahi, Before We Forget stars well-known Saudi actors Meshaal Mteiry (Keif al-hal, The Bliss of Being No One, The Final Scene), Ibrahim Al Hasawi (Tash ma Tash) and Ghazi Hamad (The Inheritance, FBI) and is produced by Fadi Ismail. Set in Saudi Arabia, the movie follows three men from three generations who go on a road trip to find treasure, and themselves. Together in one car, oblivious to the fact that they are being followed, they start a journey which forces them to survive their differences, discover themselves, each other and what truly unites them.
Toni El Massih, Chief Content Officer at VOX Cinemas added, “VOX Cinemas has been supporting local talent and regional films for a long time and we’re extremely proud to join forces with DKL Studio to bring this Saudi movie to big screens across the GCC. There is a wealth of talented writers and filmmakers in the region who have compelling stories to tell and we are committed to providing the necessary platform to ensure that premium Arabic content is made accessible to our audience, who crave locally produced films.”
Fadi Ismail, Producer of Before We Forget added, “The Saudi film industry is still in its early stages and DKL Studio is doing what it can to promote Saudi storytelling and films. This is the first of three films that will be released theatrically in the coming months and we have more under development. We are excited to collaborate with VOX Cinemas given their expertise and knowledge of the market and their commitment to support quality regional theatrical production.”
In addition to being the Middle East’s largest exhibitor, VOX Cinemas also produces content and operates a leading regional film distribution business. In 2018, VOX Cinemas signed an exclusive distribution deal with leading Saudi Arabian animation studio Myrkott to screen its first animation feature Masameer across the MENA region and during the summer it distributed the highly anticipated Saudi Japanese anime The Journey, having inked a deal with Manga Productions at last year’s Berlin Film Festival.
Before We Forget releases on Thursday, 21 October in VOX Cinemas and other theatres across Saudi Arabia, United Arab Emirates, Oman, Kuwait and Bahrain. Click here to watch the trailer. To make a booking visit www.voxcinemas.com
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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About DKL Studio
DKL Studio is a Dubai-based Content Development and Production company launched in 2019 by Fadi Ismail - a veteran of Content Creation, Production and Distribution with over 30 years’ experience. It has produced three Saudi films and one drama series. One Saudi series has started filming and two other films as well as three other series are being prepped for production.
DKL Studio is a dynamic entity with creative vision to take Arab drama and film content from the region to the world. Developing a slate of concepts and ideas from Arab creative writers and IPs that respond to the changing trends in content creation and consumption, DKL Studio aims to elevate the quality of Arab storytelling to become more compelling and captivating.
© Press Release 2021
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