Volkswagen Middle East partners with Carpool Karaoke Arabia

• The Volkswagen Touareg will be the highlighted vehicle used in every episode
• A list of Arab Celebrities and well-known TV personalities and host Wissam Breidy will be driving around Dubai in the Touareg
• The show began airing on the 23rd of February at 22:30 (UAE time) on Dubai TV

Dubai, United Arab Emirates: Volkswagen Middle East is excited to announce its latest partnership with Carpool Karaoke Arabia. The TV program is known to be very popular in the Middle East and North Africa region and is known to be a spin-off of James Corden’s Carpool Karaoke from The Late Show on CBS. Carpool Karaoke Arabia will be using Volkswagen’s Car, particularly the Touareg, to film the show with A-list Arab celebrities.

Carpool Karaoke Arabia is a great opportunity for Volkswagen Middle East to showcase its flagship Touareg in a program that focuses on people, but most importantly showcases the Volkswagen brand in a regional and relevant context.   

The concept of the show is to drive around with a famous celebrity on the popular streets of Dubai, while the cameras film the inside of the car and the host and guest share their success stories and are faced with extraordinary surprises and activities throughout the episode in a way that has never been seen before in the history of Arab media.

The program will consist of 11 episodes featuring well-known host and TV personality Wissam Breidy, alongside guests such as Ahlam, Ragheb Alama, Balqees, Nadine Njeim, and many more. Carpool Karaoke airs every Tuesday at 22:30 PM on Dubai TV and every Thursday on Dubai One at 22:00 PM, UAE timing.

Victor Dalmau, Managing Director of Volkswagen Middle East, said: “I am especially happy with this partnership as it perfectly fits with our brand regional strategy of being local, relevant and human. This collaboration with Dubai TV, Carpool Karaoke Arabia, Choueri Group, the host Wissam Breidy, and all the celebrities will be a one of a kind experience to engage in an entertaining way with our audiences, so we are proud of our Touareg being the star of the show”

Ahmed Saeed Al Mansouri, CEO of Radio and TV Sector at DMI said: “Dubai TV's partnership with Volkswagen Middle East is built on our eagerness to collaborate with various local, regional, and international organizations to exchange experiences and coordinate efforts that will help in realizing Dubai TV's vision of achieving the highest level of leadership in the sector, based on innovation and quality in line with the strategic goals of Dubai’s government.”

He added: “The return of Carpool Karaoke Arabia to Dubai TV, after the huge success of the previous two seasons -both in viewership and the social media engagement across the various digital platforms, confirm the clear vision of Dubai TV that respects its Arab audience from around the world.”

Carpool Karaoke Arabia is broadcasted on Dubai TV, Tuesdays at: 22:30 UAE time (18:30 GMT), Thursdays at 13:00, and Fridays at 09:00. With English subtitles available on Dubai One every Thursday at 22:00 UAE time. Viewers can also watch the new episodes online on the website ( www.dmi.ae/dubaitv ), through the Awan app and website ( www.awaan.ae ) and connect to its social networks (Facebook and Instagram /CarpoolKaraokeAr) and (Twitter /CarpoolKraokeAr), as well as through the hashtag (#CarpoolKaraokeAr).

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About Dubai Media Incorporated (DMI):

Dubai Media Incorporated (DMI) is one of the leading multimedia and creative services companies in the Middle East, and the largest media organization in the UAE. The DMI portfolio includes three distinct sectors listed below:

TV and Radio sector: Dubai TV, Sama Dubai, Dubai One, Dubai Sports, Dubai Racing, Dubai Zamaan, Noor Dubai TV and Radio and Dubai FM.

Publishing sector: Al Bayan and Emarat Al Youm Newspapers, Emirates Business 24/7 and Dubai Post

Print and Distribution sector: Masar Printing & Publishing, Tawseel Distribution Company and Mohammed bin Rashid Quran Printing Centre

DMI is also home to Awaan digital platform, the largest digital media library for the local and Arab media in the Middle East, providing the Arab audience a unique experience to enjoy free viewing of TV content.

About the Volkswagen brand: 

The Volkswagen Passenger Cars brand is present in more than 150 markets throughout the world and produces vehicles at over 50 locations in 14 countries. In 2019, Volkswagen delivered 6,3 million vehicles including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 195,878 people work for Volkswagen across the globe. The brand also has over 10,000 dealerships with 86,000 employees. Volkswagen is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future.

© Press Release 2021