First Home-grown retailer to launch a sustainable line

#I AM SUSTAINABLILITY

Kuwait: 17 April 2017

Middle East born fast fashion retailer Splash launched its Sustainable collection, making a commitment towards the planet. Forming part of the existing product portfolio of Splash, this collection for both men & women is made up of sustainable materials, reflecting the brand’s promise to work in an environment friendly manner.

Building onto the ideology of Reuse-Conserve-Recycle, the brand aims to trend sustainability with its #IAMSUSTAINABILITY campaign that marks the launch of the range in the business. With key pieces which include Drop shoulder Tees, Torn Denims, Mandarin Collar Shirts and Tonal Stripe Polos in colors like Cold Greys, Dry Pinks, Powder Blues and washed whites, the  collection has been made with environmental friendly organic and recycled cotton, recycled polyester and Tencel - which have been dyed with environmental friendly inks.

Speaking on this next step in the business, Raza Beig, CEO Splash and ICONIC & Director, Landmark Group, said, “I am happy to see the advances in sustainable fabrics which we have used in our collection. Moving towards a more sustainable future with close to 5 million pieces to be launched each year we have committed ourselves to environmental sustainability without compromising on style, trend and design”.

The collection is now available across all Splash stores in Centrepoint and at Splash -The Avenues, Phase II and at Salam Mall- Salmiya.

Facts

  • More than 600,000 eco-denims manufactured from organic cotton every season- 48% climate impact reduced with 0% chemical pesticides used & 19% less carbon emission as a result

  • 15% of the total cotton we use in our garments is organic cotton

  • We saved 3.3 million gallons of water equivalent to drinking water consumed by Ireland in 1 day

  • We use only FSC approved paper in all our tags-200 metric ton plastic removed-equivalent weight of 100 SUV cars

  • More than 500,000 garments made from Tencel- less water needed/grows easily on low grade land/grows fast

  • Close to 500,000 garments made from Natural Fibre

  • Significant reduction of Marine debris thereby helping the marine ecosystem

  • 20,000 garments made from recycled plastic bottles- 19 pet bottles produce enough

Fiber for XL t-shirt

  • 70% less energy needed for manufacturing from recycled materials

-Ends-

About Splash:
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 13 countries.

Scaling new heights, Splash has taken a step forward into the world of fashion by realigning its product offering to meet the ever-changing lifestyle demands of its customer and re-instating their trust in the brand.  Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, Splash also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.

As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events.

Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2013 which is fourth in a row for the brand. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.

For more details visit Splash’s website www.splashfashions.com  

About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2400 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.

Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.

The Group has also diversified in the leisure, food, hospitality and healthcare segments with Landmark Leisure, Balance Wellbeing 360, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets and iCARE Clinics, primary healthcare clinics for the family. For more information please visit, www.landmarkgroup.com

For media enquiries, please contact: 
Ali Hussain/ Matilda D'Souza                                                        
Tel: 22909909                                                                     
Email: ali.hussain@landmarkgroup.com  /                                
Matilda.dsouza@landmarkgroup.com

© Press Release 2017