31 October 2016

Dubai - Bahri & Mazroei Group, one of the largest providers of value-added solutions for buildings and infrastructure projects in the GCC region, has appointed Mr. Youssef Saidi as their new Chief Operating Officer (COO).

Mr. Saidi brings to Bahri & Mazroei Group over 20 years of senior management experience having worked with organisations in the UAE and France. In his new role, he will drive the Group’s growth and performance in step with rapidly changing times.

The Dubai-headquartered Bahri & Mazroei Group owns and operates three companies under its corporate umbrella -- Bahri & Mazroei Trading Company (BMTC), Bahri & Mazroei Technical Systems (BMTS) and Telematics.

Welcoming the new COO into the organization, Mr. Esam Al Mazroei, Vice Chairman of Bahri & Mazroei Group, said, “We are happy to welcome Mr. Youssef Saidi as the new COO of the Group. We are confident that we have found the right person to head operations of the company. We believe Bahri & Mazroei Group, under his leadership, will accelerate its pace of growth and profitability and rank among the top companies in this sector in the next few years.”  

“Mr. Saidi comes with a winning record as a professional, who has led in transforming the culture of large organisations. We are excited about this change at the helm of our business operations. He would lead the Group’s business development strategies in the UAE and the GCC. It’s time for us to cater to our valued customers and prospective associates on a larger scale and Mr. Saidi’s leadership would significantly contribute to this strategy,” he added.  

On his role as COO, Mr. Youssef Saidi, said, “I am delighted to be part of Bahri & Mazroei Group, which is synonymous of quality and performance. I am proud to support the Group’s continuous efforts to look for new ways to enhance its services and solutions by ensuring optimum customer satisfaction. Today, the Group stands as one of the foremost players in its specific industry.”

“My mission will be to leverage the strengths of the company and turn them into winning strategies to cement Bahri & Mazroei’s position as a domain leader. I look forward to working with the entire team, which has a deep understanding of its segments as well as further strengthen our relationship with our partners,” he added.

Prior to joining Bahri & Mazroei Group, Mr. Saidi held the position of CEO of Horizon TV and Group COO for Eurostar Group in Dubai. He has also served in leadership capabilities at multinational companies including Koninklijke Philips and Pace PLC in France, Latin America and the Middle East. Mr. Saidi holds a Master’s Degree in Applied Computer Science & Business Administration from Paul Sabatier University in France. 

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About Bahri & Mazroei Group
The Group started its operations in 1968 by establishing Bahri & Mazroei Trading Company (BMTC) for product supply and distribution of electrical and lighting solutions. Named after its two founders, the late Mr. Salem Humaid Al Bahri and Mr. Rashid Humaid Ali Al Mazroei, the Group has expanded its portfolio to include water features.  Bahri & Mazroei Technical Systems (BMTS) is UAE’s leading systems' integrator with solutions in the areas of Fire Detection and Alarm Systems, Central Battery Emergency Lighting Systems, Public Address, Voice Alarm Systems, Building Management, Security and Access Control, Intelligent Lighting Controls, Power Solutions, Home Automation Solutions, Audio-Visual Solutions and Facilities Management Systems for different building and infrastructure categories. Telematics Networking & Communications LLC (Telematics), the Group’s third component, is the region’s leading provider of Converged Building Systems covering a complete range of ICT and ELV solutions. Telematics delivers quality data and voice network infrastructure solutions to customers in the ME and the Indian sub-continent.

BMTC is at the forefront in bringing the best electrical and lighting solutions to its customers in the region. The company has created a niche in the market with its global standard solutions catering to iconic structures; roads, air and rail transportation projects; commercial and residential properties; shopping malls, hospitals, parks, museums, hotels, and industrial facilities, among others. BMTC has supplied lighting solutions to a wide range of projects including Burj Khalifa, Burj Al Arab, The Nad Al Hammar Tunnel, Al Maktoum International Airport-Dubai, Sheikh Zayed Tunnel, Shams Gate, Ferrari Theme Park, Sheikh Zayed Grand Mosque, to name a few. BMTC is also the proud recipient of The Gulf Traffic Award for Innovation in Infrastructure in 2011 for the innovative tunnel lighting solutions of the Nad Al Hammar Tunnel project. BMTC’s efforts at promoting green technology also won the Lighting Project of the Year Award at the 2013 edition of the Middle East Electricity for Tasheel Offices in Manara District, Dubai. For more information, please log on to www.bahrimazroei.com.  

PR Contact:
Rasheed Palliyalil / Aisha Shaikh
Watermelon Communications
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Email: rasheed@watermelonme.com /
aisha@watermelonme.com

© Press Release 2016