Dubai: In collaboration with premium partner Lufthansa Group, more than 200 regional and international key decision makers from the travel trade industry attended the travel trade networking event, to celebrate the conclusion of the ‘Heart of Europe’ Travel Summit; a joint networking-event hosted by the national tourist boards of Germany, Switzerland and Austria prior to the Arabian Travel Market exhibition (ATM) for the very first time.  

Entitled "REACH FOR THE STARS”, the lavish evening event took place on the rooftop of the  FIVE Palm Jumeirah Hotel, offering its high-level guests  an outstanding view of the Dubai skyline.

Heinrich Lange, Senior Director Sales, Gulf, Afghanistan and Pakistan, Lufthansa Group, said: “We are delighted to have concluded the Heart of Europe Travel Summit with a tremendously successful networking evening. The GCC is a key focus market for us at Lufthansa Group in view of the strong growth prospects for travel from the GCC to Europe, Switzerland, Austria and Germany in particular, and the event offered us an excellent platform to strengthen our relationships with our customers and partners to reinforce our commitment to this region.”

Highlighting the thrills the European neighbouring countries have to offer, guests were welcomed to experience an authentic culinary journey at the dedicated German, Swiss and Austrian food corners, while being entertained by a live band who traditionally performs at the world famous Oktoberfest in Munich, ‘Die Kirchdorfer’ who played famous tunes from the three countries aiming at inspiring guests to make Germany, Switzerland and Austria their summer holiday destination of choice.

Emphasizing the importance of flights connectivity between Europe and the GCC countries, the premium partner Lufthansa Group is proud to be one of the first aviation companies to initiate direct flight between Germany and the Gulf region.  In 1960, the first Lufthansa direct flight took off from Frankfurt to Dammam, Kingdom of Saudi Arabia followed by direct flights from Germany to various gulf cities. Today, Lufthansa Group offers 41 weekly frequencies between Frankfurt and 6 destinations in the Gulf region featuring Dubai, Jeddah, Riyadh, Dammam, Kuwait and Bahrain.

-Ends-

About GNTB
The headquarters of the German National Tourist Board (GNTB) are in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry of Economics and Technology (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. The GNTB is currently represented in 32 countries. More information can be found at our online press centre: www.germany.travel/presse. To download press pictures, please register via: https://dam.germany.travel.

About ANTO
The Austrian National Tourist Office (ANTO) is Austria’s national tourist organisation. Our main core activities consist of opening up the most promising international markets through implementation of innovative and contemporary marketing activities. Besides our headquarters in Vienna, we operate 20 offices worldwide and are actively promoting Austria in more than 30 countries. For more information please visit: www.austria.info (B2C) and www.austriatourism.com (B2B).”

About ST
Switzerland Tourism (ST) -founded in 1917-is the national tourism board of Switzerland. ST promotes Switzerland as a destination for travel, tourism, business and conferences. Worldwide, ST employs over 230 staff members in 26 countries. ST Dubai office was opened in 2003. www.myswitzerland.com

About Lufthansa Group
The Lufthansa Group is the world’s largest aviation group in terms of turnover as well as the market leader in Europe’s airline sector. The Group strives to be the “First Choice in Aviation” for its customers, employees, shareholders and partners. Safety, quality, reliability and innovation are the prime credentials and priorities of all its business activities. The Lufthansa Group is divided into the three strategic areas of Hub Airlines, Point-to-Point Business and Service Companies. The Group’s network carriers, with their premium brands of Lufthansa, SWISS and Austrian Airlines, serve its home market from their Frankfurt, Munich, Zurich and Vienna hubs. With its Eurowings brand, the Group also offers short- and long-haul point-to-point services in the growing private travel market. And with its service companies, which are all global market leaders in their individual industries, the Lufthansa Group has found success in further areas of the aviation business.

Lufthansa Group airlines serve 271 destinations in 105 countries, offering 11,111 weekly frequencies during winter 2018/2019. The current fleet is comprised of 728 aircraft (as of December 2017) and the Group will continue to take delivery of new aircraft until 2025. In 2017, the Lufthansa Group employed around 130,000 personnel, welcomed 130 million passengers aboard its flights and generated sales of around EUR 35.6 billion. The Lufthansa Group is headed by the five-member Executive Board. Carsten Spohr is Chairman & CEO; Thorsten Dirks is in charge of Eurowings and Aviation Services; Harry Hohmeister bears responsibility for the Commercial Management of the Group’s Hub Airlines and Airports; Ulrik Svensson is the Head of Finance and IT; and Dr. Bettina Volkens is in charge of HR and Legal Affairs.

 

GNTO press contact:                                          ANTO press contact:
Nermin Abushnaf                                                 Rebecca Chibuogwu
Communications Manager – Gulf countries              Marketing Manager
Tel. +971 44 470 585                                           Tel. +971 4 380 66 31
Nermin.abushnaf@germany.travel                          Rebecca.chibuogwu@austria.info
Lufthansa Group press contact:                           ST press contact:

© Press Release 2019

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