PHOTO
- The first fully digital mobile brand aims to become single-use, plastic-free and carbon-negative through the development of a bio-degradable SIM card and innovative offsetting customer app feature launch
United Arab Emirates - Virgin Mobile UAE, part of Emirates Integrated Telecommunications Company (EITC), the leading first fully digital customer focused mobile brand, achieves net zero carbon emissions this year through investments in multiple business and community projects, including a United Nations certified offsetting initiative in Dubai and an initiative to plant trees in the UK. As a community collaborator and innovation pioneer, the approach taken has been driven from a partnership with Dubai Carbon that sees Virgin Mobile UAE continuing to deliver game-changing initiatives for its customers, not only to make mobile better, but also greener.
Dubai Carbon Centre of Excellence provided critical insight into Virgin Mobile UAE’s total emissions across all elements of its business. The emissions calculations were then used to create and implement wide-ranging sustainable processes for the reduction of Virgin Mobile UAE’s overall emissions including news ways of working related to business travel, reduction and reuse of materials, energy efficiency, and sustainability awareness and education initiatives.
In addition to business processes, Virgin Mobile UAE has put into action a range of community partnerships and investments. This includes a contribution towards the first landfill gas (LFG)-to-energy project in the Middle East, located in Al Qusais, Dubai. This project, led by Green Energy Solutions & Sustainability LLC (GESS), is certified by the United Nations Framework Convention on Climate Charge (UNFCCC) and matches Virgin Mobile UAE’s passion for innovation. GESS focuses on waste management in the MENA region, specifically landfill gas project development which sees it convert waste gas into renewable energy.
Virgin Mobile UAE is also in the final stages of testing bio-degradable SIM Cards to replace the current PVC plastic cards, enabling the business to become 100% single-use and plastic-free.
Rob Beswick, Managing Director for Virgin Mobile UAE commented, “We believe it’s our responsibility to achieve carbon neutrality, and we are all extremely proud at Virgin Mobile of this first step, especially as we are actively supporting local UAE projects that directly impact our community and our customers. We believe our customers want the brands that they use to drive a sustainable future. Now that we have achieved neutrality, the next step is to continue to innovate and push the boundaries, bringing new solutions that can take us into carbon negative territory. We want to enable our team and our customers to join us on this journey, which is why we are investing in the research and development of a bio-degradable sim card and will launch an innovative digital app feature that allows our customers to easily offset their mobile carbon footprint soon. As an innovative and customer-first brand, this is exactly the type of pioneering action we want to take - to not only make mobile better, but to contribute to a sustainable future for all.”
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
