The Sustainable City announces roadmap to reduce consumption of single-use plastic by 90% next year

Dubai: The Sustainable City, the Middle East’s first fully operational sustainable community by Diamond Developers, has announced a realistic and pragmatic roadmap to achieve its goal of reducing the consumption of single-use plastic within the community by 90 per cent as early as next year.

The Sustainable City’s phase-out of single-use plastic – a significant environmental polluter with a lasting ecological footprint - will target plastic bags, straws, balloons, cutlery, soda and water bottles, and food packaging.

Faris Saeed, CEO of Diamond Developers, the leading sustainable communities developer in the UAE said: “While plastic is integral to lives, people often tend to forget that plastic pollution is also one of the most damaging to our ecosystem. The Sustainable City’s goal to reduce single-use plastic consumption by 90 per cent by 2020 underlines our commitment to promoting a sustainable environment and reducing our ecological footprint to secure a greener and cleaner nature for future generations. We believe it is important to act decisively – and now – to achieve our goals. By involving all our community members, this initiative supports the global efforts to combat climate change, the green vision of the UAE, and the Dubai Plan 2021, and will help avoid plastic waste pollution by inspiring behavioural change.”

The Sustainable City has already taken significant steps to reduce single-use plastic. The use of SUP is banned in the offices of Diamond Developers and The Sustainable City Visitor Centre, and the company has tasked its research division, SEE Institute, to assist the commercial outlets in the phase-out by refusing and replacing the most prevalent SUPs.

As part of the roadmap, the first milestone is to achieve the reduction in the use of SUPs by 50 per cent in the coming three months (by September 1, 2019). This will accelerate the journey towards achieving the goal of 90 per cent reduction in SUP usage by January 1, 2020.

To support the community towards SUP phase-out, water fountains will be set up by The Sustainable City in common areas and the gym – which will eliminate the use of plastic water bottles and single-use cups. All restaurants will be requested to offer filtered water to their guests and remove plastic bottled water from their menus with some already commencing it.

Several community initiatives have been promoting awareness and engagement in SUP usage reduction. Among these is the Boomerang Bags project. Run by residents, the project produces shopping bags from used fabric, and encourages residents to stop using plastic shopping bags in favour of fabric bags. The local laundry shop encourages its customers to bring and collect their laundry in reusable suit bags to avoid plastic dry cleaning bags. A detailed waste audit of the development is underway by The Sustainable City to assess the community’s waste profile and implement the most effective waste management plan. In 2018, the community had diverted 84 per cent of its waste from landfills, highlighting its success in promoting a sustainable living environment.

-ENDS-

About The Sustainable City:
The Sustainable City in Dubai is the world’s first fully sustainable community, and GCC’s happiest community.

An icon of Dubai, it represents a new era in Real Estate, where social, environmental and economic facets are perfectly considered and seamlessly blended, to offer harmonious, quality sustainable low carbon living.

Born from a vision to accelerate the transition towards sustainable development, The Sustainable City demonstrates the living, working proof of this future ready concept and acts as a benchmark for sustainable living.

Located in Dubailand, the mixed-use development spans some 46 hectares and provides an array of green residential facilities and amenities with no negative impact on the environment.

A unique concept which redefines sustainable living; offering energy efficient housing, with net zero energy impact, zero maintenance and low service fees, green education and health care and a host of indoor and outdoor leisure and wellness activities, an urban farm, green mosque and innovation center.

The Sustainable City won over 20 awards including the Gulf Real Estate Award for the ‘Happiest Community’ for three consecutive years. In addition to being voted as the “Overall Winner’ the community also won top honours as the ‘Best Real Estate Project (Master Development)’, ‘Best Real Estate Research’, and ‘Best Real Estate Developer – Sustainable Green Development’ awards at the GREA 2019. It has also received the Emirates Energy Award 2017 for energy efficiency.

About Diamond Developers:
Diamond Developers begins in 2003 as one of Dubai first companies to enter the real estate market with an ambitious vision of how the future should look like.

The company created a new era in real estate specializing in building future and sustainable cities.

Driven by their mission, it was here that a new, commercially viable, future ready concept which thinks of the environment, was born. This led Diamond Developers to build The Sustainable City in 2012, the region’s first

fully sustainable community development, offering sustainable, low-carbon living within the natural environment, without compromising the needs of our planet, people of future generations.

It has won several awards and recognitions including the ‘Best Real Estate Developer – Sustainable Green Development’ awards at the Gulf Real Estate Award (GREA). Diamond Developers has recently launched Sharjah’s first net zero energy community The Sharjah Sustainable City in partnership with Shurooq.

© Press Release 2019