PHOTO
The Mall evolves its retail, entertainment and dining portfolio to appeal to a broader customer base.
Abu Dhabi: The Mall at World Trade Center Abu Dhabi (The Mall) is positively evolving in response to a changing marketplace, offering over 17 new brands in 2018 to strengthen its appeal to a wider shopper base. Four outlets have already opened and the rest are scheduled to open over the next eight months. Located in the heart of the city, The Mall at World Trade Center offers visitors a truly unique, urban-lifestyle experience via its diverse dining, fashion and entertainment outlets.
To cater to a wider audience of all ages and nationalities, The Mall is re-aligning its major anchor tenants and introducing more value and a bigger selection of outlets for the ever-discerning and sophisticated shopper. The Mall has selected both home-grown brands and popular international outlets to provide the complete overall shopping experience. In addition to the 17 new brands, more enhancements and store announcements will be made by The Mall over the next few weeks.
Eating out is one of Abu Dhabi’s favourite past-times and so The Mall has added seven new restaurants and cafes from throughout the world to appeal to every appetite and wallet. This includes the health-conscious Surf Café, the award-winning Taqado Mexican Kitchen, the famous American brasserie Sugar Factory and the brand-new Back Yard Bistro.
To expand its value offering, The Mall has also added a beloved Max Fashion store and a Sun & Sands Sports Outlet, both of which promise trendy, fashionable items at amazing prices. To look after the local community’s daily grocery needs Lulu Hypermarket will open in March, followed by a Lulu department store in September.
Fashion: MAX Fashion, Pashtoosh
Jewellery: Pure Gold Jewellers
Sport: Train Gym, Sun & Sand Sport Outlet
Dining: Surf Café, Taqado Mexican Kitchen, Back Yard Bistro, Sugar Factory, Almandoos, Pancake House Int., Hot Palayok
Entertainment: Action Zone
Accessories: Ribboneira, Show Art
Groceries: Lulu Hypermarket
Department Store: Lulu Department Store
Commenting, Yasser Al Marzouqi, the General Manager of the Mall said, “The Mall at World Trade Center Abu Dhabi is not only an iconic landmark of the capital but also the heartbeat of the city, welcoming residents and tourists alike. To stay current, and appeal to a broad audience of different ages and nationalities, we have extended our offering to ensure The Mall provides not only all the conveniences of an urban lifestyle center, but also world-class entertainment, and more shopping and dining experiences. We have embraced the evolution of our local market, adding 17 new outlets to attract a broader base of customers, and repositioning The Mall as a mixed-use urban center that appeals to downtown residents, office workers and tourists who frequent the mall. We are delighted to welcome our new retailers, and we look forward to our continued redevelopment, offering our customers a unique cosmopolitan shopping experience.”
“With its central location within Abu Dhabi, The Mall at WTCAD is the region’s only urban mall, making it the perfect location to open our new Lulu Hypermarket,” said Ashraf Ali MA, Executive Director of Lulu Group.
“We are eager to open soon our new store in The Mall at World Trade Centre as we want to reach a new customer base, offering the latest fashion at amazing prizes,” said Ramanathan Hariharan, CEO & Group Director of Max.
“Action Zone is a legendary and first of its kind family fun destination, that offers multiple experiences under one roof. With a purpose to keep gaming timeless, no matter the technology or trend, Action Zone is excited to open their fourth branch at The Mall, World Trade Center,’ said Noura Dalle, Deputy General Manager of Action Zone.
“We are incredibly excited about opening our first branch of The Surf Café Abu Dhabi in the World Trade Center. We are passionate about preparing and serving fresh and tasty food from the land & sea and so can’t wait to open our doors to our new guests and friends,” said Claudio Leenders, Founder/Managing Director of Surf Café.
‘At Sun & Sand Sports Factory Outlet we pride ourselves on being the go-to destination for sportswear. We are delighted to be opening our Outlet Store at The Mall at WTCAD as this allows us to entice our Abu Dhabi customer with great prices and fantastic offers,’ said Vinod Kumar, Vice President of Sun & Sand Sports Outlets.
-Ends-
About The Mall at World Trade Center Abu Dhabi
The Mall at World Trade Center Abu Dhabi (The Mall) is a mixed-use urban centre in the heart of Abu Dhabi. An iconic landmark that graces the capital’s skyline, The Mall offers a unique cosmopolitan shopping experience.
Appealing to customers of all ages and nationalities, both residents and tourists alike, The Mall provides the convenience of an urban lifestyle via its world-class entertainment, shopping and dining experiences.
The Mall is spread across two atriums of 76,100 sqm, including 429 retail stores, 52 restaurants, 13 fast food outlets, 1 Novo Cinemas and The Hub, the licensed fine-dining destination. Ample underground parking spaces, as well as valet parking are also available.
About Aldar Properties
Aldar Properties PJSC is the leading real estate developer in Abu Dhabi with USD10 billion in assets, a 75 million sq. m land bank, and through its iconic developments, it is one of the most well known in the United Arab Emirates, and wider Middle East region.
From its beginnings in 2005 through to today, Aldar continues to shape and enhance the urban fabric of the UAE’s Capital City in addition to other key areas of the Emirate.
Aldar develops exciting and innovative projects, such as the internationally recognized HQ building situated in the Al Raha Beach development, the Gate Towers in Shams Abu Dhabi on Al Reem Island, in addition to Yas Island’s F1 circuit.
Aldar’s shares are traded on the Abu Dhabi Securities Exchange (Stock quote: ALDAR:UH), and is a profitable, cash generative business that provides recurring revenues, and benefits from a diverse and supportive shareholder base. Aldar operates according to high standards of corporate governance and is committed to operating a long term and sustainable business in order to provide ongoing value for its shareholders.
Aldar seeks to create quality, comfortable, desirable destinations that enrich the lives of Abu Dhabi residents as well as tourists within the Emirate. Aldar is playing a leading role in the development and provision of world class retail - Yas Mall, international standard education through Aldar Academies, iconic entertainment venues such as the Yas Marina Circuit, and community amenities across its entire portfolio.
Aldar is driven by a vision to be the most trusted and recognized real estate lifestyle developer in Abu Dhabi and beyond.
© Press Release 2018
