International incentives brand becomes first locally-based business to integrate Uber's API

Dubai, 25th May 2015 - The Entertainer, the Dubai-based international incentives provider, announced today a new integration with smartphone technology company Uber, which will allow customers to request an Uber car directly through the Entertainer's App. The partnership represents Uber's first API integration with a UAE-based business, and will be available across all the Entertainer's markets. 

As a result of the new introduction, customers searching through the App will now see an Uber icon on the screen. Registered Uber users will be able to click on the icon and request an Uber ride, choose a car type, and view the estimated time of arrival directly and seamlessly through the Entertainer App. The new feature also means that the drivers will know exactly where they are heading.

"We've always prioritized our customers, aiming to provide them with a top-notch, unique user experience through the Entertainer App - and an international transportation partner was the logical next step in our quest to evolve our offering," said David Ashford, e-Business and Information Director for the Entertainer. "With Uber's API, we are transcending the limitations of a single App by providing an enriched and simplified experience that will allow residents at home and abroad to do more all within the Entertainer's platform."

The award-winning Entertainer App gives customers hundreds of buy one get one free offers for restaurants, cafés, nightspots, sports, leisure, waterparks, attractions, hotel accommodation, spas, salons, health and fitness centres and much more. Introducing Uber to the Entertainer App provides customers increased convenience and is a step forward in making the App a holistic lifestyle product.

"As consumers demand more from their personal technology applications it is important for organizations to work together in order to provide a more innovative offering. Our partnership with The Entertainer is a great example of how our shareable digital infrastructure (API system) can help businesses evolve their service, making life simpler and more convenient for users," said Jean-Pierre Mondalek, General Manager of Uber UAE.

The Entertainer App also offers users a host of other user-friendly features such as a simple PIN-based redemption, location-based search where users can find outlets and offers closest to them, and a savings calculator which tracks savings made using the Entertainer offers. The App is free to download for Apple, Android, Blackberry 10 and Windows phones.

About the Entertainer
Founded in 2001 by Donna Benton, the Entertainer provides buy one get one free incentive offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East, Asia, Africa and Europe. Packaged together and published as both market-specific books and an award-winning smartphone App, the Entertainer has enjoyed phenomenal growth by virtue of a strong partner network, a burgeoning corporate loyalty business and a broad base of delighted customers. Today, the Entertainer offers 50 products across 42 destinations in 17 countries. For further information, please visit our website www.theentertainerme.com

For press enquiries or more information, please contact:
Penny McNamara
Head of PR & Communications
P.O. Box 502202, Dubai Media City,
Arjaan Rotana Office Tower, Office #508, 
Dubai, UAE
T +971 4 427 9575 ext 1814
M +971 50 558 8067
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theentertainerme.com

© Press Release 2015