The color run presented by Sunsilk returns to Saudi bringing the fun to Riyadh

• ‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on 26^th October
• Tickets available at ksa.thecolorrun.com starting from 50 SAR for adults and children free of charge!

The Color Run presented by Sunsilk, is returning to Saudi Arabia! The countdown to The Happiest 5k on the Planet is on, with The Color Run bursting onto the streets of Riyadh on October 26^th.

Organized in-line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, The Color Run - now the largest running series in the world, will be making its vibrant return to the Kingdom's two biggest cities, with over 15,000 expected to participate in each city. The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run which took place in Khobar in March and saw over 10,000 people run and walk their way along the 5k course.

To date, The Color Run has been hosted in more than 40 countries with over seven million runners worldwide participating in the event. The event is un-timed and sees thousands of participants covered from head to toe in an array of different colors throughout the 5k course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have a fun time while doing it!

The non-competitive run is not only an opportunity to create picture-perfect memories (and Instagram posts!), but serves as a celebration of health, happiness and individuality. The GEA - a core pillar under the Saudi Government, is supporting the event as part of it continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 goals and in line with the nation’s Quality of Life Program 2020. The first of the upcoming events will be hosted as part of Riyadh season - considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theatre, fashion and much more.

Ahmed Al Mehmadi, Executive Director of Communication at the General Authority of Entertainment said, "We are thrilled to be bringing The Color Run presented to Sunsilk to Riyadh. We witnessed an incredible turnout in Khobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and The Quality of Life Program 2020 objective to support and create new options that boost participation across cultural, entertainment and sports activities."

Kristen Biegler, Spokesperson for The Color Run said, “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia.  The response in Khobar was truly amazing and we are extremely excited to bring The Happiest 5k on the Planet to Riyadh.  Our number one rule is that everyone has fun - it is up to you whether you run, jog, walk or even skip your way to the finish line."

Once the 5k is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, photo ops, dance-offs, fun & games and massive color throws, which create millions of vivid color combinations!

Event Details:

• Timings: Doors open at 7am
• Dates: Saturday October 26^th
• Venue: Riyadh – Prince Turki Ibn Abdulaziz Al Awwal Road
• Tickets:
  • Child (12 & Under): FREE
  • Adult (13+) Regular: 50 SAR
  • Adult (13+) Deluxe: 100 SAR
  • Adult (13+) VIP: 250 SAR
• Race Packs:
  • 2019 Limited Edition Hero Tour Regular Participant Pack: Hero Tour Color Run T-Shirt, Headband, Badge and Welcome Card, plus your Medal and Color Packet at the Event!
  • 2019 Limited Edition Hero Tour Deluxe Participant Pack: Hero Tour Color Run T-Shirt, Headband, Badge, and Welcome Card, plus your Medal and Color Packet at the event, as well as a Wristband, Buff and Deluxe Parking!
  • 2019 Limited Edition Hero Tour VIP Participant Pack: Hero Tour Color Run T-Shirt, Headband, Badge, and Welcome Card, plus your Medal and Color Packet at the event, as well as a Wristband, Buff, VIP Catering, VIP Area and VIP Parking!
• Social Media: @TheColorRunKSA

Get your tickets now at www.ksa.thecolorrun.com 

-Ends-

About the General Entertainment Authority:

The General Entertainment Authority was established in support of the Kingdom's Vision 2030 with aims to develop and regulate the entertainment sector and create a vibrant society through providing exciting entertainment options fit for all segments of Saudi society throughout the Kingdom.

The General Entertainment Authority also supports the achievement of a diverse Saudi economy through increasing the GDP, supporting small and medium enterprises, stimulating the private sector to participate in developing entertainment activities, and increasing direct foreign investments in the entertainment sector.

For more information please contact: media@gea.gov.sa 

About IMG

IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.

About The Color Run

The Color Run, also known as the Happiest 5K on the Planet, is a unique event that celebrates healthiness, happiness, and individuality. Now the largest running series in the world, The Color Run has been experienced by over 7 million runners worldwide in 40+ countries.

For media queries, please contact:

Malek Abdelrahman/Samantha D’sa
Colorrun@bcw-global.com 
+966 544426364/ +971526185723

© Press Release 2019