The Bahrain International Property Exhibition appoints Memac Ogilvy to launch new brand & strategic direction

(Manama, Bahrain) - The 12th edition of the Bahrain International Property Exhibition (BIPEX) appoints Memac Ogilvy; one of the Middle East and North Africa’s top marketing communication agencies, to launch its new brand identity and strategic direction. BIPEX will be held on December 7th, 8th, and 9th in the Bahrain International Exhibition & Convention center from 9:00am - 8:00pm under the patronage of H.E Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister of the Kingdom of Bahrain.

The Memac Ogilvy team was selected to lead all branding and creative efforts with the goal of accelerating the marketing efforts of this year’s edition. As part of Ogilvy and Mather Worldwide, Memac Ogilvy is one of the largest marketing communications networks in the world, with over 450 offices in over 100 countries. The award winning firm has demonstrated creative excellence, and a true understanding of the platform - the team is currently working on the various elements that will be shared with the public soon.

Towards the end of the month, BIPEX will hold its press conference to unveil its new brand vision, and announce its plans, and new partnerships for the 12th Edition. The platform will introduce a new full 3-day schedule, that will involve real-estate companies, and investors in innovative ways across the GCC and the region. As Bahrain’s leading property exhibition, BIPEX holds a significant spot in the Kingdom’s real estate industry calendar of events. Being a professionally organized non-profit event, it serves as a bellwether for the industry, offers a platform to its current happenings and directions it is heading to, and promotes the region’s major infrastructure and real estate properties.

Mohd Al Sayed, BIPEX Chairman comments on the partnership “Memac Ogilvy’s team demonstrated a strong understanding of the strategic direction of the brand and I look forward to unveiling our new brand.  This shows our commitment to innovation, and strengthening the platform as the market keeps changing. I’m certain that we selected the right team to bring the best creative and strategic approach, as we plan for the future.

"We’re proud to be partnering on with BIPEX as they continue on their mission to construct the future of the region”, said Ghassan Boujacli, Managing Director at Memac Ogilvy. “It’s with great pleasure that we take on this journey together as a true partnership, as it’s only then that great work and results come to life.”

During the past decade, as Bipex has grown and positioned itself as a key regional property exhibition. For several years, it has become an unmissable business platform for local and regional exhibitors in the real estate sector to showcase their projects for both visitors and investors. In addition, the Bipex forums serve as a platform bringing together experts to exchange views and experiences in the real estate field.

About BIPEX

BIPEX is the perfect stage for investors, builders and buyers to discuss the difficulties facing the industry. It also provides analysis that result in timely solutions and suggestions for a more profitable future. At the same time, developers get a golden opportunity to weigh the demand and provide finance, legal norms, taxation and returns on investment information to buyers. The Bahrain Society of Engineers (BSE) is the premier body representing engineering professionals in the Kingdom. The BSE is tasked with organizing and presenting each BIPEX event in Bahrain.

© Press Release 2019