Riyadh:– Tetra Pak®, the world's leading food processing and packaging solutions company, has teamed up with Careem & Al Rabie to launch a three-month campaign that will introduce Water In Carton packages to Careem customers.

“Water In Carton” is an innovative initiative from Tetra Pak Arabia which will enable us, as a company, to be more flexible and diverse,” said Ziyad Al Jadid, Operational Marketing Director, Tetra Pak Arabia. “Drinking water from a carton package is a new experience for our consumers. Careem’s executive service passengers will be welcomed aboard with a refreshing water drink, that will make their journey memorable and healthy.”

In alignment with Tetra Pak’s motto of “Protects What’s Good”, the six-layered packaging is specifically engineered to protect the water from the Kingdom’s harsh weather conditions. Tetra Pak’s carton packages are manufactured using renewable resources with a minimal environmental footprint which is further emphasized by the recyclability of the used cartons packages.

With customer satisfaction at the height of Tetra Pak’s priorities, Careem’s executive clients will be requested to scan a QR code, this will invite them to participate in a short feedback survey on the “Water In Carton” packages.

The WIC campaign will kick off in May in the Kingdom’s three largest cities – Riyadh, Jeddah and Dammam – with the ambition of expanding to other cities soon after.

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ABOUT TETRA PAK

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With over 24,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business.  Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapak.com 

© Press Release 2018