Dubai_UAE: TASNEEF-RINA Business Assurance (TRBA), an International Certification Body based in UAE, has achieved a reputation for being a provider of outstanding services in a bid to help their customers offer top-notch services. Recently, TRBA got Emirates International Accreditation Centre (EIAC) accreditation in accordance with the requirements of the UAE.S 2055-2:2016. The ceremony for receiving the certificate was held on February 14th at EIAC’s office in Dubai.
With this new development in the halal foods sector that is rapidly expanding, TRBA is cementing its leading status, adding economic value to the halal consumer market in the UAE. Their primary goal is to gain the confidence of customers and give them assurance about the selection of Halal certified products, allowing consumers to shop with confidence.
A thriving industry
The global halal products industry is developing rapidly and so is the halal foods sector that accounts for almost 62 per cent of the total global market. The UAE is one of the leading countries when it comes to this booming industry. According to an Oxford Business Group Report released in 2018, the UAE imports around $20bn worth of halal products annually, offering opportunities for import substitution. Since then, the UAE has seen an upward growth in this sector.
Eng. Saeed AlMaskari, CEO of Tasneef said, “Muslims form a significant portion of the global consumer market, comprising almost 25 per cent of the world’s population. According to the Global Business Policy Council, a foresight and strategic analysis unit within Kearney stated that in 2017 they spent an estimated $2.1 trillion, up from $1.6 trillion spent in 2012. With the market expected to grow to $3 trillion by 2023. This showcases the promise within this sector. As the market continues to develop, the competitiveness is on an increase too. Hence, to remain at the top of their game brands rely on the efficiency of Halal certification to provide top-class quality. For a product to be halal-certified, all ingredients, processing aid and packaging components, as well as any units that process the product, need to comply with halal standards. Our sole purpose is to help clients achieve this transparency in the market by supporting them to adhere to all the best practices in the industry.”
AlMaskari added, “At TASNEEF, we are committed to implementing the best quality standards and employing our enhanced capabilities to get great results. The accreditation from a globally trusted body like EIAC is a milestone achievement for us. We are confident that this will only help us bolster our position in the industry. We are fully committed to ensuring that the health and safety of consumers is of utmost importance, especially considering the era we are living in where our health is constantly at risk.”
Adding value to the halal foods sector
The demand for halal certification has increased over the years as people around the world have become more aware of its added health benefits. However, with that said the certification process could be time-consuming if personnel with the appropriate experience are not involved in the process. To ease this process and accelerate it, TRBA will utilise the expertise of its staff.
Khalfan Al Saadi, General Manager, TASNEEF-RINA Business Assurance (TRBA) explained, “Halal food isn’t only limited to Muslims, they have numerous health advantages and provide added value to consumers and a competitive advantage for food producers. In this regard, improving our clients’ safety, as well as their environmental and business performance, has always been at the forefront of our agenda. In TASNEEF-RINA Business Assurance, we have an audit team comprising food and Sharia experts who can employ their knowledge to investigate and assure halal or non-halal status.”
By rapidly progressing since its inception, TASNEEF-RINA Business Assurance has always prioritized the best interest of its clients, implementing its expertise across all sectors of operation. While enhancing its status in the industry, the company is also known for having the highest number of Emirati caliber and its endeavors to train Emiratis, enabling them to emerge as leaders of the future.
© Press Release 2021
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