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KSA: In partnership with leading Saudi conglomerate Abdul Rahman Saad Al Rashid & Sons Company, Empire Cinemas – a regional pioneer and provider of exclusive entertainment experiences – has announced the opening of its first multiplex in Al Rashid Mall Khobar, one of the most appealing locations in the city. This is Empire Cinemas’ fourth movie theater complex to open in Saudi Arabia, bringing the chain’s exceptional entertainment experience to movie fans across Jeddah, Khobar, Jizan and Abha through 64 screens.
First-time guests were taken on a tour around the facilities where they visited the cutting-edge screening rooms where they immersing into a thrilling screening of the 2021 blockbuster movie Fast & Furious 9.
Speaking of this new milestone, Mr. Gino Haddad, CEO of Empires Cinemas said: “We entered the Saudi market in 2020 confident of the uniqueness of our entertainment experience. Still, Saudi moviegoers have exceeded our expectations with their great love for cinema.
Haddad added: “We’re here to deliver exceptional entertainment and we intend on keeping this promise through our ongoing commitment to innovation and creativity. With 1,237 modern seats; 18 screens suitable for different movie genres; an Empire Premiere area for VIPs and special events with a private lounge and in-theater dining; the first-ever 4DX concept in the Kingdom’s southern region boasting state-of-the-art laser projection systems; a roaring Dolby Atmos sound system; and a MINIS area for our younger audience with a dedicated play zone and concession area; the Al Rashid Mall multiplex is a top-notch facility that reflects the Kingdom’s aspiration to become a world-class capital for entertainment.” The new location undoubtedly raises the bar of entertainment to the delight of movie aficionados who get to enjoy a Broadway-like setting, futuristic interiors. The Khobar branch counts as one of the best movie theaters in the world with an unmatched viewer experience that provide visitors with exceptional experience.
Empire Cinemas’ investments in Saudi Arabia are in line with the Kingdom’s efforts to achieve a pillar objective of Vision 2030 to create a vibrant society with fulfilling lives, by establishing and promoting world-class culture and entertainment venues. The chain’s success in the Kingdom has driven it to set a nation-wide expansion plan that includes the inauguration of 15 premium movie theaters by 2025, bringing the total number of seats under the Empire Cinemas flag to around 20,000 seats. The entertainment pioneer is also creating valuable job opportunities and contributing to a thriving economy, with the Khobar multiplex alone counting 125 high-trained employees.
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About Empire Cinemas
Empire Cinemas is a leading owner and operator of movie theaters in the Middle East. The family business was established by a visionary entrepreneur, Georges N. Haddad, who opened his first movie theatre in Beirut in 1919. The passion for delivering exceptional entertainment experiences has turned into a legacy, passed across generations with one aim: to remain inspirationally creative and consistently redefine industry standards. Today, Empire trades in 13 countries across the Middle East, Arabian Peninsula and Africa, with offices in Beirut, Dubai, Cairo, Erbil and Riyadh.
© Press Release 2021
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