Today Subway®, the world’s largest restaurant brand, announced a new master franchise agreement in the UAE with development partner Kamal Osman Jamjoom Group (KOJ), marking the start of a new chapter for Subway in the UAE as it seeks to expand its footprint and remain competitive amongst other QSRs in the market.
The agreement with KOJ will enable significant growth in the UAE in the coming years including accelerated deployment of restaurant remodels – featuring a new, modern “Fresh Forward” design – as well as improved, consistent guest experiences, both on- and off-premise.
The agreement with KOJ is part of Subway’s multi-year transformation journey to build a better Subway and improve all aspects of the brand as the business expands its presence around the world. In EMEA, Subway plans to double its number of restaurants across the region in the coming years and will continue to seek strong partners to support the brand on its journey.
© Press Release 2021
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